This week I go deep into a great conversation with two of the best video experts I am blessed to know, Owen and Theresa Hemsath, the founders of Acceleratus Media. Owen's transparent, level-headed approach to his struggles with cancer and how it applies to the video marketing world reminds us of what truly matters as entrepreneurs. There's a lot to unpack inside, but what I love most about this episode is that you'll hear the truth about Youtube and why most entrepreneurs misuse it.
Owen and Theresa teach coaches, podcasters, and speakers how to produce video content to increase their visibility and get more customers with organic Youtube videos. Whether you've started a YouTube channel or not, this conversation will help you generate leads without fancy cameras, expensive editing, or memorizing scripts.
What You'll Discover In This Episode
- Why you need to stop making momentum a mistress inside your business
- Three objectives to solve every time you create video content
- Why you need to treat Youtube more Like Netflix than just social media
- How to create viral content with authenticity
Time Stamps
00:00 Intro to the dynamic duo
04:35 Owen breaks down his journey with cancer
09:02 Owen shares three big objectives to aim for in business
10:21 George asks Theresa & Owen about mitigating stress and anxiety
14:21 Owen shares how his battle with cancer is a lot like entrepreneurship
23:58 George asks Theresa about balancing entrepreneurship through it all
29:12 Owen shares how he is doing less work and making more money
34:02 The power and importance of video in your branding
41:22 Why most entrepreneurs fail at youtube and how to create magnetizing content
49:22 How to get rid of the perfectionist mindset and be yourself
Quotes
Reactivity in entrepreneurship just prolongs the unforeseen circumstance- GB
I've really learned the value of slowing down to speed up. - Owen Hamseth
Subtraction is the secret to scale every single time- GB
You don't need a million views. You need 30 people who believe passionately in what you're doing, and those 30 people could fuel your business for life- Owen Hamseth.
The reason entrepreneurs fail with YouTube is because they treat it like social media. But YouTube is more like Netflix than social media- Owen Hamseth.
Because of the power of parasocial relationships, we don't need massive audiences. We need powerful messages on video.- Owen Hamseath
Believe it or not, your personal experiences matter. And they need to be a part of your video creation.- Owen Hamseth
If you have any questions or comments about the episode, I’d love to hear from you! Send me a DM over on Instagram @itsgeorgebryant or pop on over to our free Facebook community, Relationship Beat Algorithms.
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