Learn the exact things that you need to know and where you need to meet your customers to ensure that they can move closer to you without making the mistakes of pushing them further away and digging their heels in making you double, triple, or quadruple your efforts, money and time spent by just not simply Standing where they are
I introduce Jonah Berger's book "The Catalyst" and emphasize the impact it had on my career. I highlight the importance of finding books that make a lasting impact and mention how "Contagious" was a catalyst for my success. I share my thoughts on a section from "The Catalyst" that discusses confirmation bias in marketing.
The section explains how people resist change, counter-argue when persuaded, and even resist information when not being persuaded. Confirmation bias plays a significant role in how individuals interpret information based on their existing beliefs. I provide examples from the book, illustrating how people perceive scientific research differently based on their preexisting beliefs.
I delve into the concept of the zone of acceptance and region of rejection, emphasizing that marketing messages often fail due to different states of mind and journey stages. I relate this to understanding customers deeply and tailoring messages to fall within their zone of acceptance. I suggest ways to combat biases, including finding the movable middle, asking for less, and switching the field to find an unsticking point.
I apply these concepts to business partnerships and marketing strategies, urging listeners to meet their customers where they are and incrementally move them closer. I announce upcoming changes to the podcast format, introducing Monday minutes for quick thoughts, Wednesday episodes for tactical strategies, and Friday episodes for interviews and storytelling. I encourage listeners to share their thoughts, questions, and guest suggestions.
I conclude by emphasizing the importance of subscribing, reviewing, and consuming the podcast content while putting the advice into immediate practice. I reinforce the idea that the podcast works for the audience if they actively use the tools provided. I sign off with a reminder that relationships always beat algorithms.
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If you have any questions or comments about the episode, I’d love to hear from you! Send me a DM over on Instagram @itsgeorgebryant or pop on over to our free Facebook community, Relationship Beat Algorithms.