89% of consumers say storytelling creates lasting brand loyalty—but most entrepreneurs are still stuck perfecting their sales pages and funnels instead of crafting stories that stick.
In this solo episode, I kick off a brand new five-part series based on the incredible book Stories That Stick by Kindra Hall. I break down why stories beat data every time, the brain science behind storytelling, and introduce you to the four essential types of stories every entrepreneur must master to rise above the noise, build trust, and move people to action.
If you’re tired of struggling for attention online and want to build deep, lasting connections with your audience—this series is your blueprint.
What You’ll Learn in This Episode
Key Takeaways
✔️Stories are 22x more memorable than facts alone.
✔️Connection—not attention—is the new currency of marketing.
✔️Good marketing doesn’t sell a product—it tells a story that invites transformation.
✔️Your founder story humanizes your brand and builds trust faster than any ad.
✔️Customer stories act as referrals, not marketing—they show real, relatable proof.
✔️The era of transactional marketing is over—the age of storytelling is here.
✔️You don’t need to be a perfect writer—you just need to be a real storyteller.
Timestamps
[00:00] – Why stories outperform sales pages and funnels
[02:00] – The noisy online world and the death of transactional marketing
[05:00] – Data vs. Story: Why facts alone won’t move people
[07:00] – The three-part structure every story must follow (normal, explosion, new normal)
[10:00] – Quick examples: Lion King, entrepreneurship, and everyday stories
[12:00] – The four essential stories businesses need to master
[14:00] – Overview of the Value Story: Selling through transformation
[16:00] – Overview of the Founder Story: Humanizing your brand
[18:00] – Overview of the Purpose Story: Inspiring movement through mission
[20:00] – Overview of the Customer Story: Building social proof and referrals
[23:00] – Why stories need emotion, texture, and authenticity—not perfection
[25:00] – Action plan: Find, craft, and tell your first story this week
[27:00] – Final thoughts: Stories are who we are—and what makes businesses unforgettable
This is the first episode of a 5-part podcast series dedicated to mastering storytelling for entrepreneurs, based on the powerful framework from Stories That Stick by Kindra Hall.
Each upcoming episode will break down one story type in depth—with examples, prompts, and templates you can use immediately!
Download your free companion workbook to reflect, take action, and make the most out of this series.
Click here to access the workbook!
Choose Your Next Steps:
Join The Alliance – My Relationship Beats Algorithms™ community for entrepreneurs who want to scale with trust and connection
Apply for 1:1 Coaching – Ready to build a business rooted in integrity, story, and strategy? Apply here
Live Events – Get in the room that will change your life: mindofgeorge.com/event