You don’t need to write a book.
But if there’s one you can’t not write — that’s the one the world needs.
In this episode, George sits down with Robin Colucci, a premier book-writing coach who’s helped thought leaders, CEOs, astronauts, and Nobel laureates turn their ideas into industry-shifting books. But this conversation isn’t about hitting the bestseller list — it’s about the inner book: the one that’s been simmering inside you, waiting to come out.
Whether you dream of publishing or have no desire to write a book at all, this episode will change how you think about clarity, courage, and contribution. It’s not about writing a book — it’s about becoming the version of you who could.
What You’ll Learn in This Episode:
Key Takeaways:
✔️Books don’t start with strategy — they start with honesty.
✔️You can’t write from a dysregulated nervous system.
✔️You don’t need to be a writer — you need to be willing.
✔️Writing isn’t just output — it’s integration.
✔️You don’t find clarity by thinking — you find it by expressing.
✔️Your lived experience is more valuable than your perfect prose.
✔️The book is never the goal — who you become writing it is.
Timestamps & Highlights:
[00:00] – George introduces Robin Colucci and the power of the written word
[04:22] – How Robin helps people go from idea to published impact
[09:18] – What makes someone ready to write a book?
[13:40] – Perfectionism, trauma, and why most books never get written
[20:45] – How to begin when you have too much to say
[26:34] – Structuring a book: Robin’s method vs. messy mind dumps
[32:00] – The surprising role of your nervous system in creative work
[37:12] – Robin’s story: why she walked away from her business (and came back stronger)
[44:30] – Publishing realities: ghostwriters, co-authors, and visibility traps
[50:18] – What writing really teaches us about ourselves
[56:22] – Book as identity shift: who you become is the real reward
[1:02:00] – Final reflections + where to connect with Robin
Connect with Robin Colucci:
Your Challenge This Week:
What message won’t leave you alone?
Let’s rebuild your business from the inside out: