You’ve been told to chase revenue, followers, and funnels. But what if the “rules” of business you’ve been following are the very ones keeping you stuck?
In this deep, high-energy conversation, George is joined by Kyle Nelson and Eli Libby for a raw dismantling of the business myths that burn people out, and the truth that actually moves the needle.
If you’ve ever felt like you’re doing all the things but still spinning your wheels, this episode is your permission slip to break the rules, build what works, and remember who you are.
This episode is a firestorm of clarity, conviction, and calling out the lies we unconsciously buy into as entrepreneurs. Kyle, Eli, and George go deep on the dangerous addiction to validation, why “doing more” is often a trauma response, and how real transformation requires truth over tactics.
You’ll walk away with a renewed understanding of your voice, your power, and how to build a business that serves people and fulfills you.
What You’ll Learn in This Episode:
Key Takeaways:
✔️Your truth will outperform your tactics, every time.
✔️Validation is addictive. Freedom is built in silence.
✔️You don’t need more funnels. You need more you.
✔️Stop outsourcing your value to external metrics.
✔️When you stop lying to yourself, the game changes.
Timestamps & Highlights:
[00:00] – Welcome & setup: How this episode came to be
[04:12] – Kyle on business trauma: When high-performers hide pain
[09:45] – Eli shares: The lies that kept him stuck for years
[15:25] – The “validation economy” and how it messes with your head
[21:50] – Unlearning the rules: When doing less opens more doors
[29:00] – Why truth is the best business strategy
[35:45] – The illusion of “scale” and the lie of more
[43:10] – Kyle’s turning point: When enough was enough
[50:20] – Eli on boundaries, trauma, and transformation
[58:40] – Creating from truth vs performing for applause
[1:06:10] – The power of messaging that comes from integrity
[1:14:50] – Final reflections + What they’re building now
Connect with Eli & Kyle
Your Challenge This Week:
Which business lie have you been believing?
Tag George (@itsgeorgebryant), Kyle, or Eli (@solo_retreat_co) on Instagram and share your biggest “aha” moment from this episode. Start the conversation. Someone else needs to hear what you have to say.
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