Talking about Specificity. Describing the things that your customers do in a before state objections and after state.
A quick note to start us off today: Effective learning involves listening, internalizing, practicing, receiving feedback, implementing changes, and persisting. Keep your focus aligned with your goals and vision. Now, onto today's topic: specificity.
Specificity is key in marketing, messaging, dealing with customers, managing your team, and even in personal relationships. Consider the before state, objections, and after state of your customers. Be specific in addressing their needs. For instance, instead of a generic weight loss goal, focus on helping them lose five pounds in seven days.
Throughout your week, hit the pause button before sending emails or planning content. Ask yourself: Is this as specific as it can be? Specificity builds trust, and trust builds authority. A clear call to action, with a specific timeframe, activates a reader's internal clock, enhancing accountability and transforming marketing results.
Challenge yourself to be specific in all aspects—communication with your team, calls to action, and understanding your customers' pain points. Ambiguity can erode trust. Put yourself in your audience's shoes, whether they're team members or customers.
This week and beyond, make specificity a habit. If you feel off track, return to this episode for grounding. Apply the concept: Am I being specific? Can I be more specific? Practice it in your posts and emails right now to learn, receive feedback, and improve.
_
Looking for access to my entire book recommendation library? Check out my Amazon Storefront -- your hub for a curated collection of transformative books covering business, marketing, mindset, and personal development. Shop HERE 📖
—
Discover the secrets to building lasting relationships with your customers and boosting your retention with The Last Customer Journey - a 5-part video series designed to help you master a relationship-based marketing approach.
With actionable insights and proven strategies, you'll learn how to connect with your audience on a deeper level, establish know, like, and trust, and create an unforgettable customer experience that keeps them coming back for more.
Don't miss this opportunity to transform your business and take your customer relationships to the next level. Sign up now for this free series!
—
If you have any questions or comments about the episode, I’d love to hear from you! Send me a DM over on Instagram @itsgeorgebryant or pop on over to our free Facebook community, Relationship Beat Algorithms.