Today we talk about how to go from being a service provider / agency, or trading your time for dollars, to a consultant. and here's a secret. Anybody can be a consultant.
Join George as he advises Eliya on transitioning from a service provider to a consultant in digital and social media marketing. George distinguishes between service providers and consultants, advocating for teaching clients rather than doing everything for them. He shares a unique model involving intensive sessions of 4 to 8 hours, where clients decide if George implements the plan or teaches them to do it.
This approach ensures accountability, eliminates scope creep, and helps consultants avoid service-based business pitfalls. George recommends incorporating a discovery call and a concise intensive session to quickly identify dream clients. By offering the choice between implementation and self-execution, consultants build a sustainable and successful practice. Listen, take notes, and refine your consulting approach for lasting success.
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If you have any questions or comments about the episode, I’d love to hear from you! Send me a DM over on Instagram @itsgeorgebryant or pop on over to our free Facebook community, Relationship Beat Algorithms.