Today is part 1 of 5 in a series of solo episodes where I break down my favorite marketing book, The Catalyst: How To Change Anyone’s Mind, by Jonah Berger. Over the next five weeks, my goal is to help you understand how to remove roadblocks and lower barriers that prevent your customers from taking action. I’m so excited to share this with you because it is one of the reasons why the customer journey exists. When you listen, send me a DM on Instagram to let me know how you will implement this weekly challenge into your life and business.
If you enjoy this series and the Podcast, leave me a review on Apple, Spotify, or other platforms. It helps other entrepreneurs find clarity in their own lives plus allows me to keep putting out great content for you.
In today’s episode you’ll discover:
Time Stamps
00:00 Introduction to a five part series on The Catalyst
01:42 Why The Catalyst is a marketing book every entrepreneur needs to read
03:56 Grounding exercise to prepare you for the content
05:04 Why we are persuaded into certain things over others
06:58 The 4 things needed to create change
08:14 The key to persuasion and the five phases of change
10:42 What is a Catalyst
12:10 The five horsemen of inertia
13:58 How reactance happens in your DM’s
16:41 The psychological phenomenons that occur naturally
17:49 The #1 way to solve for reactance
19:50 Why you need to ask better questions to reduce reactance
22:40 Highlighting gaps to gain loyalty
24:20 The skill seasoned negotiators use to create trust
31:17 A challenge for you to accept inside your business and life
Notable Quotes
“Information without implementation is just a waste of time” GB
“Persuasion is not something that I do to you or that you do to me, persuasion is something that I do to myself and you do to yourself. “- GB
If you have any questions or comments about the episode, I’d love to hear from you! Send me a DM over on Instagram @itsgeorgebryant or pop on over to our free Facebook community, Relationship Beat Algorithms.
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