The biggest business lesson that I learned in 2020 that my entire team and I, and all of my students have made a declaration to incorporate into our businesses for the rest of our life.
In this episode, I share a lighthearted personal story of a kitchen flood turned decluttering session, highlighting the lesson of finding joy amidst chaos. Shifting gears, I delve into my pivotal business lesson of 2020 – the imperative of infusing heart into every aspect of business.
Emphasizing the role of emotions over logic, I draw parallels with Apple's marketing strategy, stressing the need to understand customers on a deep, emotional level. I underscore the lasting impact of emotional connections and shifted beliefs in business success.
The takeaway is clear: prioritizing feelings in decision-making, be it designing customer journeys or crafting emails, establishes genuine and lasting bonds. The episode concludes with a reminder that authentic relationships will always triumph over algorithms, urging businesses to embrace heart-driven strategies for lasting success.
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If you have any questions or comments about the episode, I’d love to hear from you! Send me a DM over on Instagram @itsgeorgebryant or pop on over to our free Facebook community, Relationship Beat Algorithms.