The Mind Of George Show

Make It Up, Make It Real, Make It Recurring with Taki Moore

Episode Notes

How often do you find yourself overwhelmed with ideas spinning around on the hamster wheel of hustle without feeling like you are making progress? This week's guest, Taki Moore, explains why you need to be like a life artist, squeezing every drop of juice out of every possible moment with clarity and intention. 

Taki hates bios. He's a father of six, the Bruce Lee of entrepreneurship, loves tacos, and spent forty months running a million-dollar business in forty countries. But if that doesn't reel you in, he is also known as The Million Dollar Coach and creator of The World's #1 Marketing System for Coaches and Consultants. 

Join me as Taki reveals his unique methods for taking ideas in your business and turning them into a recurring money machine. 

Listen In To Discover:

More Info On Taki Moore 

https://milliondollarcoach.com/

Join His FREE Community 

https://www.facebook.com/groups/coachdojo

Book Taki Recommended In The Interview 

Base Camp- Ryan Singer 

https://basecamp.com/shapeup

Time Stamps

00:00 George blows your mind with a killer intro to the guest 

07:30 Why Taki hates bios and how he got started in entrepreneurship

17:51 What you allow is a reflection of how you choose 

20:50 George asks Taki about how he fell in love with marketing 

33:30 Taki shares his metric for measuring productivity

36:52 The German word for fingertips and why it's a guaranteed compass for success

42:26 Taki reveals his unique methods for taking an idea and making it a recurring business model

53:02 Why business is an art of expression for Taki 

61:02 George talks about his rebrand of mastermind

Notable Quotes

The secret to getting someone to a million dollars a year is scissors, not duct tape.- Taki Moore

I love the gap between making it up and making it happen- Taki Moore 

I want to create an operating system that feels more like a pirate ship and less like the Navy- Taki Moore 

If you want to build a customer journey and double your business, you first need to find all the inconsistencies and incongruencies in your company's backend.- GB

There is nothing more attractive than someone comfortable in their own skin expressing their message- Taki Moore 

If you have any questions or comments about the episode, I’d love to hear from you! Send me a DM over on Instagram @itsgeorgebryant or pop on over to our free Facebook community, Relationship Beat Algorithms.

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Episode Transcription

284-Podcast Edit

[00:00:00] Today's episode is a doozy. I was joined by one of my dear friends who was one of the most successful coaches. That I've ever known in my entire life, who also has made more successful coaches than anyone else that I know in my entire life. And this episode is loaded with nuggets and here are some of my favorite lines takeaways and things to get your brain ready to go.

Are you a life artist, squeezing every drop of juice out of every moment. Do you. A church, like a gas station or a gas station, like a church. Uh, what is business really about and what does it mean? Would you be able to take your business, take a family of six and visit 40 countries in 40 months while running your business profitably?

He did how he was running a webinar against a wall with bullet holes as his boat was pulling away how his booboo dream created a massive. How he made the mistake of getting two puppies at the same time with the female, one pooping on all of this stuff, because it's asserting as documents over him. Uh, the three [00:01:00] things that are required to create an idea or a movement in your business, which is make it up, make it real and make it recur.

How your marketing will change more lives than your coaching ever will give him public asking private the rules of making it up to make it real and a German word that I can't pronounce that as a guaranteed compass for. So there's all that plus plenty of laughs and he even shares his screen and maps out models.

So if you're listening to this, I'm going to highly recommend you go find the video version so that you can see him mapping out and sharing the frameworks for you to break it down and to apply all of this into your business. So that further ado let's get into the episode.

GB: [00:02:00] Hi, everybody. Welcome back to another episode of the mind to George show. This is an episode that has been long overdoing one. I should have hit record on about 20 minutes ago since we were talking about experimental drugs and being forced, but we'll leave that for a later conversation. So today I am joined from the statue of David from Australia.

GB: We got a father, a husband, and he's the Bruce Lee of the entrepreneurial world. And he's actually just somebody that's very near and dear to my heart. We've had a lot of conversations. We have a lot of mutual friends. I appreciate the fuck out of how this man shows up on the planet, how he shows up with his family, how he shows up in the world, how he shows up for entrepreneurs.

GB: And quite frankly, I know about a hundred of the people that are in his world personally, and they all have incredible things to say. And so I had to, without further ado, had the incredible talky, more in the show. So talky, welcome to the show,

Taki: dude. Thanks for having me pumped also. Thanks for being [00:03:00] one of the few Americans who doesn't call me tacky. I appreciate that.

GB: like tacky, like a Thumbtack, like tacky. Okay.

Taki: the time.

GB: This is my lack of college education and high school doing me a favor and not knowing how to properly pronounce, you know, American things. Yeah. I got it. I got it. And the Boston accent in me, you know, the old days probably lends itself well to saying talkie.

GB: And now I'm like in my head and I'm catching it. I'm catching it. Yeah. I love it.

Taki: to be here. I don't know how the hell we originally met. I think maybe someone introduced me to your Facebook group and I joined it and I got like a postal welcome message. I was like, this guy is not fucking around. Um, yeah, pumped dude. Absolutely stoked. I'd have no idea what we're going to do, but I don't think it's going to be fun.

GB: I don't, I love it. I love it. Like you don't do shows and it's been a while. I'm like no talkie, like it's just one. I'm like we would break coffee. We get on video calls. I was like, let's just do it live. It was, I think it was Charfen and then I'll I'll I actually remember because I knew you and I knew so many people in your programs and everyone's like, you don't know talkie, you don't know.

GB: [00:04:00] You don't know talkie. I was like, why? No of talking, but no, I don't know. Talkie. And then I did what I normally do. And then we hit it off right away and I was like, oh, I love this guy. So it's great. And so with that though, I would actually love and I, and I, and I hate the boring part of this, but it's way better.

GB: When you tell it, you have such a breadth of knowledge and experience as an entrepreneur. I am in love with you tech wise, like you're like my tech husband and crushed, and we have so much stuff that's out there and you've been in this game for a long time, but can you give everybody kind of like a background of like who you are today, but how you got here?

Taki: Yeah. Can we do the fast version? Cause I hate

GB: Yeah, I like one minute, like two minutes

Taki: Right. Amazing. So, uh, alright. Bullet points. Here we go. Uh, wanted to run a, wanted to run a leadership team, like a personal element program for school kids didn't know crap about business, knew about kids. Thought if I could find a business coach to coach me for free for the kids, I could learn some stuff on the go, uh, got hired by this dude to [00:05:00] be as marketing. Uh, turned out. I was pretty good at it. Um, none of the stuff they taught me work. So I figured it out that he went from like one guy in four clients to a team of 13. And I was the marketing dude, uh, grew that lots and lots of fun left to go do. The kids thing worked really hard for four years, had an amazing time.

Taki: Kids would chant my name, talky talky. When I got to the front door, it was amazing. Uh, but not super profitable. Um, turns out I liked working with kids because I thought kids were easier. Turns out adults are just kids with better excuses. And so now I applied the same kind of skillset, jazz hands to business coaches around the world with famous, for getting people to a million bucks a year and beyond, and, uh, six kids eighth.

Taki: And my son has got cerebral palsy and autism and epilepsy and a few things and spend a bunch of time in, in hospital. And so pretty early on look right at the side of this business. We wanted to build it in such a way that if we had to like drop everything and be at the Westmead kids. And keep the business [00:06:00] running we could.

Taki: So we never did, like, we kind of kept the business light and agile upside of that was thoughtful. And he's 21 now. Um, fast forward to when he was like 17, we decided life was a little bit boring. We wanted to go traveling. We spent three and a half years traveling all around the world with me, my wife, and three or four kids, depending on what month it was 40 countries in 40 months talking to my life and the same freedom that got us, you know, took care of business.

Taki: Hospitals side, took care of business, traveling the world. Is

GB: I love that. That's perfect because now we just get to be ourselves. And like, we got the pleasantries out of the way and everybody has a little bit of context. Oh, you're welcome. You're welcome. It's so funny because I've, I'm like the opposite. I, I, in the last 12 years I've done over like 3000 interviews and I was laughing the other day.

GB: Cause I've never listened to another one. And everyone's like, do you remember what you used to say? I'm like, I can still tell you verbatim my scripted answer for who I am and where I came from,

Taki: Oh, I've never [00:07:00] done that.

GB: like, like verbatim. And it wasn't, it wasn't intentional, but it was so just like, boom, boom, boom, boom, boom.

GB: And it was super disconnected from real. I rarely was, it was like this position. And then everyone's like, who are you? And what do you do? I was like, well, today, uh, I've been a good husband. Uh, my kids are really happy with me. I made a few people, a couple of dollars and I haven't burnt my business to the ground.

GB: So I'd say like, it's a really good day. And they're like, that's what you're going to give me. I'm like, that's all I got for today. That's that's

Taki: they asked me to write a buyer and I was speaking at some conference. They're like, give us a bio. I'm like, oh dude, buyers are so crap. You just say whatever you want. And they're like, no, we need something. I'm like father of C. What does it father seeks scaler of coaches, lover of tacos, I think was all they got. I was like, that'll do,

GB: Yeah, it is. It's funny. It's like, so funny you say that I just gave a keynote in Tennessee and there was an empty is like, how do you want me to introduce you? I was like, um, you know what, my buddy, Brian Sierra was like, Brian, will you do my intro? And he's like, yeah. He's like, what do you want me to say?

GB: I'm like, [00:08:00] whatever you want. And he just goes up on stage. And I was like, I'm like, he's like, this is like the biggest walking liability. And I'm like, oh yeah, this is the best intro you could ever

Taki: Yeah. A hundred percent.

GB: so real. So ready. So before I get into like business questions, cause I have a few of them, but I got to know what was your absolute favorite country and why?

Taki: I mean there's probably three. Can I do three?

GB: Yeah. Three. Oh your rules.

Taki: Thanks. Yeah. Yeah. Okay. Give me one. I'm trying to limit my potential. Um, three, if there are three countries I could go, I'd go back to tomorrow. I'd go back to Japan. I'd go back to Croatia and I'd go back to Morocco. And the reason I loved all of those countries is because they weren't like Japan.

Taki: I don't know if you've been, but it's not like a foreign country. It's like a foreign planet. It's like, it's super immersive and weird in all the right ways. Um, Morocco, uh, we studied in the old town Marrakesh and it's sensory overload. Like the [00:09:00] smells, the different, the colors are different. The sounds of different, uh, Subaru and anything that's like fully immersive.

Taki: And then Croatia, we went to by accident meant to go to Cuba and they had a hurricane or a tornado or whatever they call it. And so on our way there, we were like, where should we go? And I just asked Facebook and someone, someone said, oh, there's this great couple that does like sailing cruises through Croatia.

Taki: Wasn't on our top thousand countries to go to. Five times now, two weeks on a boat, I just get to live like a pirate. And on the last day coming back, I never want to come. I'm like, what are you doing next week? Can we just keep this going for a while? And they're like, no, we've had enough of you, but I'd go back to those places in a nanosecond.

GB: Wow. That's insane. I'm like the opposite. Like if I was on a boat, I'm like, give me land, give me like solid ground. I was like, I can't, I can't. You

Taki: I'll tell you why. It's great. Like, I love variety a lot, but there's like, there's a rhythm to the, like, imagine you two weeks on a boat. Every, uh, you wake up and you're docked at some village in the middle of the Adriatic. You get off the boat in the morning and go for a quick walk and grab up espresso.

Taki: [00:10:00] Coffee is usually bad, but that's okay. There's two or three good spots. Get back on the boat at eight o'clock everyone's got a job. So the kids are coiling rope. It's called cheese. You've got to roll it in a certain way. Everyone's got a job sale for like 45 minutes out of, out of the Harbor. Find it secluded by with nobody there, they drop anchor.

Taki: We swim, they make breakfast, jumped back in a silo a little bit more. Find a lunch spot. We swim. They make lines. That's three o'clock we're in the next town. They taught you the boat. We go explore the town, dinner in town, sleep on the boat, do the whole exact same ritual in a whole new place. The next day.

Taki: It's kind of magic.

GB: Yeah, I I'd say that's magic. It's way better than like the sardine can experience of like 6,000 people on a boat.

Taki: Oh no, no, no. Yeah. Cruising is,

GB: Yeah, you got to remember, like, my experience was when I was in the military, they're like, Hey, you're going to go on this mew. And you're going to live in a ship with a bed that has three feet of vertical space, six feet wide and two feet wide.

GB: And that's your home for the next six months? I was like, oh, I'm injured or I'll go to Afghanistan or please send me back to Somalia because I am not living in a tuna can. And like,

Taki: This is [00:11:00] different. This is like, this is very different. It's not that it's a styling bar. It's beautiful.

GB: I love it. I love it. And then how I, like, I love it. You said something in the, in your very short intro, but I think that this is super powerful because I get asked this question a lot. I see it all the time. You built your business like agile and location independent. And for those of you, like, don't know, I won't share, but like giving context, like you run a vastly successful company.

GB: And at any moment you can pick up and go, you can pick up and adjust. You can take calls on a boat or in a town, or do that. What

Taki: Yeah, it was still, my favorite was on that boat, running a webinar in some little town. That's got bullet holes in the wall from the war against Serbia, I guess. And I'm standing on the, you know, on a yacht, they've got like a swim platform that drops down. You can jump off. So I'm standing on that with my iPad on a seat and my phone on a stick and I'm doing this webinar and then we get a call from the harbormaster that some 50 meter yacht, [00:12:00] like salient, like charter boat is coming in and we've got to go.

Taki: So I'm like, but I'm in the middle of this thing. So we literally just sailed away and my feet are like, water is washing and it was the movie magic. Um, you can do a lot with a phone on a stick to it. That's all I'm saying. Uh, so I used to travel with all of this gear, like a, you know, a laptop and an iPad and a phone. And then, I mean, the jungles of Sri Lanka and the computer dies as a long story, but because their computer computers out, I'm like, that's fine. I can run it off of this and that I'm going to be golden. And then we're in the Philippines two weeks later, there's no apple store in Sri Lanka. So I've got these two things in the Philippines and my daughter and I were watching videos on YouTube about how the iPhone 10, I think it was at the time is waterproof.

Taki: And we watched four videos to make sure we jumped in the pool and it died instantly. I'm like, crap. At least I got an iPad. So then I'm in bed at the hotel room watching the blacklist and on Netflix or something. And I'm like, I'm a bit hungry. Let me go see if I can find some chocolate. So I go to the store and I get one of those top, you know, there's, Toblerones love toddlers.

Taki: So I walked back to the [00:13:00] hotel room and I've got my iPad, the hotel room key and the toddler own. And I fumbled everything drops and I saved the toddler own and smashed my iPad. I was like, ah, wrong choice should have saved the iPad probably, but it turns out you can run. Yeah, you can run your business from a phone.

Taki: Just fine. It's kind of a

GB: Yeah. And I, and I, and I love that too, because I get this all, like I'm the same way. Like, here's, what's funny, like I'm an over packer now. Cause I feel like the older I got. The more, I need to stay healthy and happy, like supplements and toys, but yet the last three trips, I'm like, oh, I'm like, I'm going to go give the keynote.

GB: But I have all this downtime. I'll bring my camera. I'll I'll shoot some like good stuff. Some like good reels. And then I get home and I realized it never came out of the bag. And I was like, oh, so I just carried this extra suitcase for this

Taki: that's the test. Isn't it it's like the last time I went, like, cause we live in LA tomorrow for 10 days. Um, I mean, exciting, not exciting started for me. I haven't left the country and two and a half years and I miss it. But like yesterday I'm packing. Uh, cause we've got a [00:14:00] house in Noosa. I'm like, what should I bring?

Taki: I'm like, no, we're going to go back to a phone on a stick. And so I've got my phone and I've got my stick and I'm stoked as like it's going to be light.

GB: Yeah. And, and I, and I think I'd love to hear. So you, you have a lot of experience. You have a lot of coaches in your world. You are a lot of people that you interact with. And I feel like one of the things that I've seen, because I've been doing this for like 21 years in like 12 directly in entrepreneurship.

GB: But I just see this direct line of correlation of like over complication and then affecting the business. And what I love is when you say like, oh, you can run a webinar on the back of a boat against a bullet torn wall and Serbia as the, you know, 50 meter yachts coming in and I can be in the jungles of Sri Lanka and you do it.

GB: It's so funny because in most of our industry, everybody's teaching complicated, complicated, add this, this step, this tech I'd love

Taki: Yeah. Yeah. I mean, it's, I mean, you're in a great studio with buttons and lights and Soma,

GB: Yeah. [00:15:00] Yeah.

Taki: uh, and I would give it all away tomorrow for the chance to be back on the fricking butter in the jungle, in a nanos, like in a nanosecond. Um, COVID was good for. Save some money on events bought two amazing houses.

Taki: Cool. But I would drop it all to have a backpack and like just light. So you're right. Like tech wise, you don't need all the stuff. Um, I think there's like an incremental scale. Like if you go, like how much of it, how much of a difference it makes, how much it costs or whatever, like from here to here, that's, that's big.

Taki: Like you kind of doubled your goodness by going from a crap phone to a good phone or from a phone to a, but the moment you go from like a $5,000 camera to a 10,000 or 50, like nobody knows. Uh, and so yeah, you don't need any of that crap. Um, but the truth, the same, same is true for not just like tech, but like systems and funnels and all of the stuff.

Taki: Um, like what does it really take to get to a million bucks a year? Like one target market, one product, [00:16:00] one way to get the leads one way to sell them and a year to tweak and like, that's it, it's simple. And so often though, like the secret to getting someone to a mailbox a year is like scissors, not duct tape.

Taki: Like what can we. Um, complex by all simple scales. I think that's the

GB: Yeah. I,

Taki: I've thought about it.

GB: I had a call with somebody earlier and I was like, he's like, I want a scale. I'm like subtractions, the secret to scale. Not

Taki: Ah, dude, that's genius. You should be on my show. I didn't have a show yet, but if I

GB: yeah, well, yeah, but we can, we can talk all the time. I mean, I'll come in on any of your calls. I'll just talk customer journey all day. Subtraction equals scale, like ready, ready to go.

GB: But I also love to. What it sounds like, and this has been something new to me. I moved to Montana, my entrepreneurship, like I've done it all. I've made the millions, I've lost them. And now I luckily changed who I was to keep them. So like, we're a lot better, you know, now without myself

Taki: I haven't done that yet. Uh, my secret to keeping them with like, I make it and my wife keeps it and that's a good deal.

GB: well, that's our rule

Taki: I keep her we're in good shape.

GB: That's our, that's our rule now. But in the beginning I was like, oh, I'll [00:17:00] make it. And then I'll just go on full tilt emotionally, not think I deserve this and then do everything to break. What's working. And then very quickly, she's like I told you, and I was like, oh yeah. So I don't even have access to my bank accounts.

GB: Like, I'm not joking. I don't know the logins. I'm handed a credit card. And it said, this is what you use it for. And then about once a quarter, either her, the bookkeeper, the accountant talks to me about co-mingling and kicks me in the ass. And they're like, oh, you've actually been really, really good. But George, that new sniper rifle, that's not a business expense.

GB: I'm like, but I posted a photo on Insta.

Taki: That's

GB: And then they're like, you're pushing the boundaries, but I love it. But the reason I'm saying that is because like what I love hearing you talk about you and body. It, this passion, this, this vigor for life, life is your priorities are straight it's life, first and business to support the life.

GB: But one of the things that, one of the things that I

Taki: but it's funny because even knowing that sometimes you accidentally forget it and you end up. [00:18:00] Like, uh, Eli Wilde said something on Facebook yet a couple of weeks ago, smart dude. And he said, ah, what you allow you choose? I was like, ah, shit. And I realized that allowed some stuff that I hadn't consciously chose, but I don't have, which means I chose it to continue.

Taki: And so as soon as I read it, I'm like, oh, all right, I've allowed this and this. We're going to change that back to in line with what we really want. I think that's important. Um, it's too easy, dude. Like it's too easy to let your own add or everybody else on social media. Tell you the way. think that like the magic is just listening is like actually turning into what you want and doing that.

GB: Well, I think, I think with where we are, like looking back, like the amount of people we coach our experience, you've had everybody that is quote unquote successful in my book has always found that either the easy way or the hard way, but they always come back to that. They always come back.

Taki: Yeah. And by the way, dude, [00:19:00] we got two puppies about four months ago every now and again, they're going to Bach. I can't do anything about it. I've tried.

GB: Oh, you're good. Oh, it's we, we do, you know how many episodes my five-year-old is running and he's like, daddy, daddy, I know you're recording a podcast and I'm not supposed to interrupt you, but I'm going to talk to you anyways. And I tell my team, I'm like, don't edit that out. Just leave it. It's like all it's either all of me or none of me, this is our show.

GB: Like this is it. This is life. What kind of pup? What kind of puppies?

Taki: Uh, two border collies, uh, brother and sister tactical era. I'm regretting it big time, dude. like, yeah. And I'm not just regarding it because, cause they balk a bit like that or cause they want like, one of them is really good. Leroy, his sister, Lenny she's naughty.

Taki: And she just like, she likes to poop in the house, but mostly in my spaces. So like my bedroom, my bathroom, my office, my. And she just does [00:20:00] it and then she just looks at me. Gotcha. So partly because of that, but mostly because I'm just excited about getting back into the, into the world and nomadic again, kids are, look at an amazing online school.

Taki: Business is super flexible and remote, and I've got these two little fairy anchors holding me back.

GB: I can see that. And I empathize, we have seven horses and three snakes. And so the snakes are easy because they can live in their cage and I can be gone for two months. They're fine. Horses. Not, not, not so much. So, yeah, yeah. Yeah. I I'm like at least yours fit in a crate. Uh, my crates cost a couple thousand dollars a month for them to fit in.

GB: So, you know, you know, I'd take, I I'd take the dog poop and the dog psychology is it's trying to assert its dominance over you and your space and pooping and

Taki: Yeah. Lenny,

GB: you live.

Taki: let me give me a hold of the subliminals. Yes. I just shout in your office. What are you going to do about it? Big guy. Huh?

GB: Oh my God. I love it. I love it. So when, when you [00:21:00] think about this, like I know there's an, and here's the thing, I know my audience and where they're going to be like, wait, how does this guy run a company, his size? And then in a moment's notice he just picks up and he's so flexible and so done. And so ready, like when you started with, so actually I'm gonna go all the way back to, like, when I got hired you for marketing, were you already interested in marketing or was it something that by being thrown in that container, you realize like you loved and you were excited about and you just thrived in it?

Taki: Yeah. Uh, no, I was excited about it. Um, when I was 17, before I went, I went to Brazil when I was 17. Before I left, I got into my dream university course, uh, industrial design. Uncle Ralph was my hero. He's a designer. So I got into this course, the moment I saw my name in the thing, I was like, oh yes, but I don't want that.

Taki: I just wanted to be like Rolfe. So I deferred, like I put it on pause for a year and I went traveling for a year. I went to Brazil and, uh, a year later my mom calls [00:22:00] me I'm in Brazil. At the time mom calls me. She goes, Hey, I've got to go to tell them what you want to do for your course tomorrow. What do you want to do?

Taki: I'm like, well, I don't know. It's like 11 o'clock at night. You in the morning, call me first thing. So fall asleep. This is probably the most kind of weird thing I've ever done in my life. I'm like, Hey, if there's something I'm supposed to do, just tell it to me. My drink tonight. What they'll do. I know I was dyed middle of the night.

Taki: No word of a lie business administration. I hear it. I wake up anyway. Mom calls. I do business administration marketing, my uncle, Brian who's in Perth on the other side of the street, kind of like LA to New York distance away, I guess

GB: Okay.

Taki: is I'm into it. And he's had a business for ages and he sends me this crate, like a, like a chest full of his old.

Taki: Books and types, not CDs back then, but books and tapes and manuals from all the seminars has been too. And I just like, I'm gigging out hard, like it's Jay Abraham and it's, um, uh, Michael Gerber and it's, uh, anyway, a bunch of dudes and I'm just like obsessed with learning. And I just, like, I found like a thing that's super exciting [00:23:00] to me and I just nerd out super hard.

Taki: And so then I was into that and I was fascinated with this coaching idea. And then I got, I got offered a job as the marketing manager for the world's number one business coaching team. That's what it said on the dudes business card. So I'm like, this is going to be awesome. Smokey office. I've looked in the Harbor.

Taki: So at some dudes, some dudes apartment and my office is the dining table. And my tech setup is a yellow pages, a spreadsheet and a phone. And I get given, uh, a binder with 74 pages of script for one phone call. And the problem was I had the script and it was like a black was my word. Blue was their words.

Taki: And red was like, if they say this, go here, but like, they didn't have the script. So it said that was supposed to say, that sounds great. Talk. You saw me. And they never said that anyway. So I've, um, I've been fascinated by like marketing and coaching for a long ass time. 2004. I think I might've started,

GB: Wow. Okay.

Taki: yeah, long [00:24:00] time.

GB: I was, uh, I was deployed to Somalia in 2004.

Taki: Okay. Well that's cause you are a real man. And I was a kid who had a yellow pages and a telephone as his toolkit.

GB: So I actually, I actually want to know this. So like when you started getting into it and you have the script, right. And they, and they hit a no-go right. They didn't respond. Did you just talk yet? Did you just take it over and just like go

Taki: Well, so here's what happened. My job was to feel dude, want to run a little workshop. Uh, I think like, um, Maybe 12 or 15 business owners in a room for a two or three hour intro night. That was the goal. So I get the script and I get the call and I'm ringing everybody. And I've got like 16 business owners to say, yes, I'm coming in.

Taki: And it was on a Tuesday night in the legends room of the bell. Main tag is leagues club, which is, do they have like an RSL club? Like where veterans go?

GB: uh, they do. They do. Yeah. It's not a real popular thing now, so

Taki: Oh, no, it's not a real popular thing here, but there's gambling there. So people go there for gambling anyway. [00:25:00] Um, so we're running this thing and it's so it's, I've got 16 people booked in and it's Friday afternoon and David, my boss goes, uh, Hey, can you call everyone just to make sure they're coming?

Taki: He's like, why? Cause it's his first one. And it's like, all right. So I call them all. I'm like, I need a reason to, I can't just say, Hey, are you still coming? That sounds weird. He goes, would you. Catering requirements. I'm like, but we're not even catering. It doesn't matter. I'm like, all right. So I call these dudes, I'm like, do you have any Dodger requirements?

Taki: There's no freaking food. And they're like, yep. And you know, in the common, I'll see their six 30 registration for seven o'clock start. No worries. Perfect. So we go to the weekend happy and over the weekend, he's like stress levels rise again, a Monday morning. He's like, I just need you to call everyone again.

Taki: I'm like, all right, but I need another excuse, parking and directions. I'm like, okay. So I'm going on these days, but foggy in directions anyway. So I have to call these guys three times and they're all like, yeah, we're coming 16 businesses going to be great, maybe 20 people. Uh, so I've called them three times.

Taki: We get there and we set up the room and this little room full of like rugby league players, [00:26:00] photos on the walls. Cause it's a domain targets as a sports club. And uh, so I'm like, it's already, it takes a clock and he's inside the room, pacing up and down and the tables are all set, herringbone style or whatever it was. And at six 30 on there for registration like me out the front with the. And nobody's there. I'm like, oh shit. And he's popped his head out. Where are they? I'm like, I dunno. He said, they'd be here. I know they told me that too. We're like yelling at each other. And like, nobody shows up at six 40. No, one's there.

Taki: 6 45. No, one's there six it's like 6, 6 57 2 people come. And one of them is my best friend who comes from moral support and one's an actual, real prospect. So now David's got this super awkward position where he's got a room set for 20 and there's two. And he's like, well, do I sit down at the table around them?

Taki: Or do I like stand up and present? And so he's doing this weird, like the whole, it was just super awkward. One of them became a client and turned into it, like amazing things. But like afterwards, I was like, what is going on here? And I just, I just remember going hot. If I call them, [00:27:00] it's easy for them to say yes, just to get me off the phone, even if they don't want to come.

Taki: So I've got to figure out how do I get them to call me? And that's how the whole, that's how the obsession started. Like, how do I do this? And then I found a dude called Perry Marshall. Uh, he was probably the first. Uh, probably, yeah, maybe Perry Marshall. And I just like adapted his stuff for Al space and it worked a treat.

Taki: It was like super old school dude, like faxes and, and direct miles. And all this is like very pre-internet, um, is good. Anyway, I figured it out. He's got like a big, big business, 13 coaches and a big team. And then one day after Easter, they, we all walked in and he's like, does the vision board old chart of how things are going to be?

Taki: And he's like telling us to like, pick where we want to be in this whole, like was just sitting there going. Yeah, I don't, I don't think I want to be anywhere on your org chart. I think, I think maybe I'm done is after four years it was like super grateful. I learned heaps every single day. It was like a seminar.

Taki: Like [00:28:00] they, they had like 14 points of culture. I can't remember all of them, but like, but they call you on your sheet every single day. And it was, it was an amazing spot to be.

GB: Wow. Wow. So what is it that like you have this like spark and zest when it comes to like marketing and people? Like, what is it that you love so much about like marketing?

Taki: Um, ah, dude, I love the, I love two things. I love the creativity, like the thinking about like angles and hooks and like, like big fan of Dean Jackson. He's one of my favorite humans.

GB: I

Taki: just like, I love the way Dave has gone. If it was one person, what would I say? And then how do we scale the one? I think that's just like, I love that.

Taki: So I love figuring stuff out. Uh, frankly, I also really love collaborating with like, I've got a handful of really smart people in my world who I jam on this stuff. Like we've got in our marketing team. We have like the Cole, which is like [00:29:00] the weekly client machine. We, you know, we run the hundred lead bundle.

Taki: We run the week of client machine. We run the million dollar workshop and like we've got a system and it just runs. It's awesome. It's done. I'm not excited about it because I'm gonna excited about the results, but not excited about that, thinking about it. But so that's the code. Then we'll go to the lab and I loved the lab because the lab is like, all right, I've got some time.

Taki: I've got some budget. I can do what the hell out, whatever the hell we want. It doesn't matter if it works or not. But if it does, it's going to become something in the coal lighter. I love the, the gap between making it up and making it happen, then making it re Rica I'm not excited about at all.

GB: The gap between making it up and making it happen. I love that.

Taki: so, um, in full credit I interviewed, uh, we had, uh, a woman coach, Shannon Wallen, who works at strategic coach. She was my coach for a few years, a couple of a year. If you use that and they've got this like project triangle that I don't know if it's part of their IP yet, but it certainly will be. And if you just go, Hey, I've got, you know, usually there's three roles in the business and we get frustrated when we're in the wrong roles, make it up, make it [00:30:00] real, make it real. And so if there's people in your business, you go, Hey, I've got this idea and they're excited about it. They'll probably make it a, make it real person. And the people who like, no, you're fucking with my system, they'll probably make it recruit people. Uh, and there's no value in making it up if you don't make it real.

Taki: Uh, but like that side of the triangle make it out, make it real. I've froth on that. And then once it's done the two last steps on the project, you know, handover sheet that I fill in when I'm working with the team on a project is, uh, figure out how to make it recur and talk. He's 100% not involved. Um,

GB: Yeah,

Taki: not talkie is my favorite.

Taki: Post-it on the team. And, uh, not talking gets lots of jobs.

GB: this is, this is literally like why we get along so well, because we're identical, identical.

Taki: we were talking about URLs before we started recording, not talkie.com is one of my favorites.

GB: Yeah.

Taki: you know, it's a sidekick kind of virtual assistant trained up in our stuff. Uh, person. Yeah, it was good.

GB: I love that. I love that. So of all of that, like, I'm actually super, [00:31:00] super curious of the, the make it up to make it real. Like, what's one of like your favorite ones that you made up and it was like a smashing success.

Taki: Oh man. His hates the, um, I got to, uh, but I

GB: you can, you can share as many as you.

Taki: Okay. So we

GB: talkie.

Taki: say again, don't limit my

GB: I'm not limiting your potential.

Taki: Yeah. We'll duty. You've got color-coded glasses and orderings today and I'm just like mesmerized by the whole vibe that's going on right now. Uh, so we invented this thing last year called the weekly client machine and it's like, uh, at its basics is two pots.

Taki: There's a content plan and a really simple funnel. Uh, it allows you to do amazing content across all of your channels. It's like kind of invent at once and it goes to. Facebook email Facebook group, YouTube, Instagram, all the places [00:32:00] probably ticked up, but I don't really know what I'm doing there yet. So I'm sure it does, but I don't know.

Taki: Um, and so what I love about it is it, it takes about 40 minutes a month to plan the month's worth of stuff. And in terms of talky time, 15 minutes a week to, to shoot one live video on a Thursday and, uh, to the, thing's just a machine like it's an engagement machine, it's an opt-in machine, it's a coal booking machine and it's generous.

Taki: Like the thing that I, thing that I feel really strongly about is that your marketing will probably change more lives than your coaching ever will. And that part of that is about, you know, audience and reach. But I think it's really important that you're generous with your stuff. I remember reading in, um, I don't know if I've got it here, rework, a book by the base camp guys.

Taki: Uh, they had a. It's basically two page chapters. Super good. And the chapter was called don't outspend out teach. [00:33:00] I was like, all right, that's me in a nutshell. So the rule for us has given public asking private. And so there's never like buy my stuff, buy my stuff, buy my stuff's discount deal promotion.

Taki: It's always give. And then an OSC happens in private, usually by email, uh, which is one of the things we both know doubt hot on. Um, so we can call him shit, he's crushing. Uh, and now it's, you know, our job is to kind of figure stuff out. And by the time we were like version, I think we're at version seven of it right now.

Taki: Uh, we've got some, two upgrades to make the version eight, but once we figured it out, we tested with some clients and once it working for them, then we can roll it out to our client community. And, uh, we built, a CRM for our clients to implement our stuff. And it just pretty much, every time we figured something out, we'd go dah, dah, dah.

Taki: Oh. And if you check your account now, all of the templates just magically land in their thing. And they're like, oh, that's fun.

GB: Uh, I love it. I've uh, I have a follow-up question to that because I think there's two very important things that you said in there that I don't want to skip over, but [00:34:00] I am innately curious, what is your metric or measure where you look at of like, make it up to make it real that you give it the idea or understand that it's going to have legs to like, put it out, like what's your validation process or what do you look for to test it before it becomes iterative?

Taki: Uh, ask me that again. I think I got it, but I'd ask

GB: So when you got it, yeah, that was, uh, I, it's also nine o'clock at night in my world for everybody wondering, cause talkies in Australia and I wanted to look as best. And so I look tired and he looks handsome. We're good, but pink, hot pink

Taki: Right on both

GB: under my eyes. Yeah. Yeah. They're both right. We, we actually, we had a Facebook message about how I wish we could fit this much handsome on a call and we're, we're doing incredible, but the internet might break when this thing comes out.

GB: So, so one of the things that like, I like to look at like a lot of my decision of like, make it up and then am I going to apply? It is based on my intuition. It's like, I want to do this. So no matter what, I'm going to [00:35:00] give it legs. And I'm like, I'll, I'll try this. I'll go here and I'll give myself a container to put it into, like, I can give it X amount of energy, X amount of effort, and then get it going.

GB: Like, do you have a unit of measure? Cause you're a master of like systems processes and things like that. At least that's what it looks like for me on the outside.

Taki: I'm glad the vibes I'm giving off are giving you that impression. So,

GB: I love it.

Taki: a couple of, couple of rules, uh, number one, every project in our world gets six weeks tops and there's no extensions. Um, this is a great book too. I don't know if you've read this, but I think you will froth. It's called shape up by the guys at base

GB: Oh, I have it. Oh yeah, no, I have that one.

Taki: So six weeks cycles is how we run our business and client businesses. Six weeks is long enough to ship something in the world. Short enough that you can't fuck around 90 days. Sounds fun. At least to me, I've got ADHD. Do I can't do anything for 90 days in a row? 66 weeks is perfect. Um, so first, first rule is it gets six weeks.

Taki: Uh, number two, um, [00:36:00] we've got two kinds of projects in our company. Uh, we've got for one of the better words, we've got projects which might touch multiple departments. They're really hard for me to mess with because it messes up people's lives.

GB: Yeah.

Taki: Right? So if it's a project for me, I'm allowed to do like, pretend I'm wearing the marketing hat.

Taki: It's not my full-time gig, but let's say I'm wearing the marketing hat. I can do anything I want in marketing as an experiment, as long as it doesn't change how we sell or how we deliver. So as long as it's scoped good, then, then you know, automatic question to do whatever the hell I want. And, uh, if it's bigger than every six weeks, uh, after six weeks, we have two weeks of what we call cool-down, which is where we kind of pause and we reassess and we forgot that we don't have. 13 years, strategic plan. I don't know what I'm going to do next year. I don't even know what I'm going to do in three months. It's not, I'm not there yet. It's may right now, I love that. I had to look at the clock to

GB: Yeah, I love it. You had to look to [00:37:00] Barrow month. That was.

Taki: uh, it was may right now. And cause it's may, I'm doing what's in this six week cycle, which is called Dubai next six weeks. I'll have a different city name. And in the two weeks before the cycle starts, we'll figure out what we're going to do and test. And so every, we don't have like a backlog of all the stuff that we're gonna get around to that makes me feel guilty and overwhelmed.

Taki: If it's still important in six weeks, we'll talk about it then. And if it matters, we'll pick it. And that's kind of how we, how we do it.

GB: I love that. W what it also feels like too, is that it keeps your, your finger more on the pulse of what's current, like what's happening, and it allows you to pivot and stay agile.

Taki: So the Germans have got this amazing, amazing word. I don't know how to spell it, but it sounds awesome. It's called finger spits and defer and it means fingertips. And, uh, there you go. You want something new today, bro? You're

GB: I did. I did.

Taki: biggest myths and good. Say that three times. Um, figure two, it feels really important and uh, I've really battled a lot internally this [00:38:00] last year about, you know, we make grown-up business money and we, so we're supposed to run like a grownup business and I just don't want that man.

Taki: I'm like, um, we got a bunch of friends who are really good at operations, the operations side of the business, you know, they re like daily huddles and weekly. This is in quarterly that's and I'm like, dude, I don't want to do any of that. Um, I love jam sessions. Like if you and I, with putting our head together on some email strategy or a customer lifecycle strategy, that'd be fun.

Taki: But if we had to do it every Thursday at nine 30, with seven other people who aren't relevant, does this count me out? And so I've been trying to figure out the, the operating system that feels more like a pirate ship and less like the Navy. And I think we're kind of a long way there. We're not there yet, but we're in post.

Taki: Now the, normally the Navy Navy is awesome. You think, think about like how the Navy seals run. I'm gonna run like that. Um, Mo pirate ship than, you know what I mean?

GB: Yeah, I know. I know exactly what you mean. I love that. Can you, can you, for everybody listening, can you pronounce that word again, [00:39:00] please?

Taki: pirate ship.

GB: No finger feel

Taki: Oh, fingers spits in Guilford,

GB: okay. Cool. I'm going to have to Google that and figure it out. I'm going to have to take like somewhat outstation lessons. I love it. That's a

Taki: Google, fingertip field German. And I'm sure it'll tell you how to spell it

GB: I love

Taki: like that. That's not having like a, like, I'm very kinesthetic and like having a, like a finger on the pulse of what's working. What's not, what do we want to do? These are all of the options. We've got this super simple process to, um, let me, can I share a thing?

GB: Yeah. Yeah, you can share it. And for those listening, he's sharing a screen, uh, and you'll be able to see it when you go watch the video. So yeah,

Taki: Yeah, a hundred percent. Let me find a page. I bet. After all that, I don't even have it here. Cause I, let me just draw. So you come up with a bunch of options, right? Can you say this?

GB: Yep. I can see that.

Taki: All right. A bunch of options of things you want to do, and you've already, probably already figured out like, what's the problem you want to solve? Is it a collegial thing?

Taki: Is it a lead note to thing? Is it a conversion thing? Is it a [00:40:00] delivery thing? Is it a resell thing is a profit thing. Like you just look through the business, go where's the weak spot right now. And then we just like each of these ideas lives on a Cod, what's it? What's the strategy. How much money do you think it'll make us or save us?

Taki: What are the key steps? How much work's involved, blah, blah, blah. And then we just bang it onto a simple grid dude. And we go, um, if this is. I'm going to use pink in your honor, if this is impact, you know, high, medium, low, and this is ACE, like, is it going to be easy to do or hard to do again, high, medium, low.

Taki: So we ended up with this like grid, right? And we take our cards and we go, Hey, I got, I got six ideas and we just figured out where they live. Well, obviously nobody wants a low-impact hard thing. So that's off. And we, we, I am Tylene up here and we call that the big, easy, [00:41:00] and dude, like the big, easy is kind of a little bit magic. And so out of all the things you could pick let's, if we're going to bet six weeks on something, let's bet, six weeks on something that feels like it's high return pretty easily.

GB: Yeah, I love it. And it, and it's so powerful, but earlier, like one of the things that I love, like as witness and knowing you're being friends with you is like your ability to be agile, but, but there's nothing that gets bogged down or anchored up. There's not these open loops or these things that are, are stuck in the past.

GB: Like you run six weeks. You have a validation process for an idea, you keep it all the way down to simple frameworks. And I think it's one of the big principle secrets of being able to go and adjust and go. And then in the cool-down period, do you guys go and like, I'm assuming like all of the team, like you guys have this cool down period, it's kind of like a reset stop the sprint what's there make an adjustment.

GB: What happens if like you finish your six weeks in Dubai and there were things that were [00:42:00] left unsaid, like in the parking lot or undone, do you move them forward or do you just iterate and reprioritize them based on what you just showed?

Taki: yeah. There's no, there's no company wide list of things we could do at some stage.

GB: Got it.

Taki: If there's something like in my head or if you were on our team in your head, um, like honestly, most of what we learned is, is from here just to be super clear, I didn't indent this, I just vibed with it. Um, but you're going to have a list of like things that you'd like to do, uh, that you've got full permission during the cycle to think around work up right up.

Taki: Um, so it goes from like a Cod to a, a filter to a, a pitch, which is like a, here's what, you know, a well-thought idea. Uh, and then that goes to, uh, during the cool-down. One of the things we do is a leadership meeting where we'll, you know, one meeting is way reviewing and the next one is with what next thing.

Taki: And we read through all of the pictures and we, we decided to bet some time and energy and money and [00:43:00] attention on a handful of things. Um, it's kind of liberating, honestly, not having the backlog of stuff. 'cause like, there's never going to be enough time to do a quarter of the ideas that you have. And so rather than just have these lists of all of the things we could slash should do, it's like, let's just blank, slightly.

Taki: See if it still matters in six weeks, it'll matter. And we'll talk about it then, but right now I'm not, I'm doing this.

GB: Yeah, I have the rule. I have the rule with myself. Like I get ideas, I get ideas. I get ideas, but it's not till I like, remember it for like the sixth time that I actually write it down because I'm like, if, if it's important, just because I'm in the sauna and it pops up, I don't need to take my phone out and think I'm going to lose this like bright idea.

GB: And so I've, I've learned to trust myself where I'm like, if it's important and I give myself enough as Keith Cunningham calls, thinking time, it will come up

Taki: Isn't that a great book. The road less

GB: literally literally driving in my car, every road trip, it's like my number one listened [00:44:00] to of like repeat, because I love his narration and the way that he talks and

Taki: Yeah, man.

GB: so direct and blunt about it's so

Taki: one of the best books.

GB: but I,

Taki: my world, if I come up with a thing, um, the easiest thing for me to do is just grab one of these.

GB: Yup.

Taki: the strategy? How much money do I think it will make us or save us? Is it, this just says a tracking bit, like, is it marketing sales delivery or something else?

Taki: And then this is like, how big of how much work is involved? Like, is it a pebble, which is like a day's work a week, a month or a full cycle.

GB: I love that.

Taki: And then I just like pop it into the box. And then at the end of the cool, when it's cool downtime, I just got a list of cons that I can Nope. Yep, Nope, Nope. Yep.

GB: Yep.

Taki: they're like, it's out of my head, so I don't have to obsess.

Taki: I just know it's there and I'll come back to it. If it matters.

GB: totally. And you and I are so alike, like I like some of the methodology, like I used to try to like, implement like design Ocasta method because Andre chaperones, a friend and Andre did this incredible breakdown of like idea organization and not linear, but [00:45:00] system space. And I was like, okay, Andre, you're like one of the most.

GB: Structured people. I know, like we have a call and he sends me digital visual draw notes of our call, like a day later. And I was like, Andre, I love you. I was like, that's not how my brain works. And then I found like, get things done. And what I love about get things done, the GTD method is there's an inbox where every idea gets dumped in.

GB: But what I realized is that I was having a lot of fleeting ideas that wasn't, that weren't fully processed. They weren't fully baked. A lot of them were reactions or things that didn't take up mental bandwidth, but didn't take it. And so I was like, what's my number? And that's where I came in. And then I do what you do is I inbox them.

GB: And then like once a week or once a month, I just have thinking time. I'm like, yes, no, yes, no, yes, no. Um, but it did take me a couple of years to throw away the nos and not add them to a parking lot because I had this scarcity of ideas and I'm like, but if I get rid

Taki: Yeah. There's someday maybe list. I mean, it's, it's

GB: someday maybe list. Yeah, it's great.

Taki: Yeah. I mean, it's super great. [00:46:00] So how, I mean, like have a place to put them so that you don't have to worry about them for me, that the place is usually a physical place, rather than like a, we use base camp as a team to structure stuff. It's amazing, but I can't be logging into some software to tell me what to do with my day.

Taki: That's just so like, I'm a pen and paper guy. Can I show you out of all of the things in the office? Like one of my favorite things,

GB: Yeah, please.

Taki: this one was a gift, so it's like eight times bigger than my other one, but it's just like a, a

GB: Oh yeah.

Taki: and it just counts down the time and it takes,

GB: Oh, so like when you wind that, that becomes the timer.

Taki: yeah, it's got a time time. You just got 50 minutes now it's Tommy down.

GB: That's incredible.

Taki: It's the best. It's really big. Get the little one it's perfect. Like that, that size. Anyway, ed, while my team was up a couple of weeks ago and he gave me that as a gift, which is super nice, but like, yeah, like all you need is a pen and a [00:47:00] clock and you're pretty much golden.

GB: Yeah. You know what, I, you know what, I love so much about me talking. Like I obviously, like I consume like the clients on demand week. Like I went through all of it. I consume your content because I love it. I'm like, oh, cause like I geek out, I'm like, oh look what he's doing and what about this? And what about this?

GB: And like, I love it. But like, I love that the way that you answer questions by actually just living what it truly is, like the simplicity of it. Like you take complicated ideas and things that I watched, some of my private clients that make absorbent amounts of money get stuck on for months at a time.

GB: And it's literally solved in a matter of like minutes and minutes and minutes. And what it feels like is that you just have this ever everlasting protection for momentum and you realize that the only thing that's going to happen is when it gets. And that action is like the only way. And I love it because it's not some scripted thing.

GB: You're like, no, here's this break this down. Nope. Do this. I want to travel, get it done. I want to be agile. Let's simplify it. I want to do this. [00:48:00] Throw it in the trash. Fuck the digital, put it on my desk. Like, it's this constant?

Taki: me out of the office, pay me to a coffee shop. I wrote a book years ago. Um, turned out to be actually pretty good, but so I wrote this book and, um, when I was outlining, like what the, what the chapters I'm like, I've never written a book. I need a framework for like, if we're going to do it more than once, I'm going to build like a framework for it.

Taki: And, uh, so I'm like, all right, well, a chapter probably has like an intro story in three key points, like frustrations and fears and three people with maybe a model, a case study a worksheet or whatever, like whatever the pieces are. So I built this worksheet and then my favorite game was go to taco shop or burger shop or coffee shop or to taco burger. And then before the food arrived, I had to have outlined a chapter. So there's just something magic organism. It's the best. Um, you're going to get an amazing lot done when like focus is really hard. And so like, I love momentum. I love the feeling of being in flow, I think is one of the things I got from Charfen is like this idea of [00:49:00] being a momentum based person and a, you know, just like the feeling of, of moving is great.

Taki: And have you ever done like the Colby test or one of those personality profile things? Yeah. So I'm like a 10 quick start and a one fact find. So like, I don't need much information to do stuff and I'm happy when I'm doing stuff. And by the time most people have like analyzed nine options. I've probably tried one didn't work two didn't work three and landed on four or five.

Taki: And it's amazing before they've gone on. Well, maybe I should, let's just make it simple. Get some stuff done.

GB: Yeah. Yeah. You and I, you and I are identical. I was like, I fact find when I do it, that's how I learned. Like I'm like,

Taki: How are you going to know.

GB: yeah, yeah. It's the, well, like, what I love too is like when you're and you, so subtly said it earlier, like, oh, and then when we're on like version eight, we give it a. And I watched people spend six months, nine months trying to create version one, but version one is whatever one is done today.

GB: And then you get real-world feedback and iterate you test it and you iterate, you get it. And you iterate.

Taki: Yeah. So version eight of the week of current machine that is [00:50:00] going to add the two things which feel, and this is a field thing, like the numbers don't say that it's missing, but I just, like, I'm just not loving it. So I'm proud of the results, but I'm not proud of it. It needs more voice than it needs more personality. Yeah. It needs an opinion and it needs personality. And uh, so vision nights, rolling that back in. And, uh, right now that we can climb machine feels a little bit, a little bit too machine for my, you know, I just read it. I'm like, ah, it's, it's like a seven, seven is not okay. You know what I mean?

GB: Yeah. This one feels a little bit robotic. We need some human, we need some pink. We need some yeah. Personality, you know, I love it. I love it. Now, you know, like when, when I think about this on paper, And I think about like your business, like you talk about, I'm making big business money, I'm making adult money.

GB: Like you have a big business. What I also love is like this, this childlike fun.

Taki: old. That's important for people

GB: I know, I know, but like, I love this like fun and this childlike, like it, it [00:51:00] keeps the heart and the soul and the spark in the business where there's a real-world impact. There's you have a lot of people on your team and I love that your decisions are like, Hey, it can affect them.

GB: It can affect their life. It has to be supportive of them, but you're also like my number one fucking rule is this gets to be fun. And if it's not fun, I'm not doing it. And so I'm curious, like, has it always been about that? Like when you thought about moving and leaving from like, okay, for years, I don't fit in your org chart and you're like, I'm going to do this, do this on my own.

GB: Was it guided in like what you want it to be, or did it take you awhile to find out and like, what is business really for, for you? Like, what's the purpose of business for you?

Taki: Yeah, I don't think I knew at the time. I, like, I knew what it wasn't. I think sometimes the easiest way to figure out what you want is to like,

GB: Inversion theory all day. Yup.

Taki: So for me, it was like, well, I don't want that. And I don't want this. And I don't want that. I didn't, like, I didn't decide to be a coach to business coaches and them, like, it happened by accident.

Taki: A guy reached out and he was in real trouble and I helped him. And he [00:52:00] went from like, and his franchise, he went from the bottom to number two in 80, you know, 80 something days. And he told all his friends. And so now I'm 15 years later or whatever it is, and I've got this business. So it wasn't a plan. Um, I've got like a, a little bit of a mantra.

Taki: And like, for me, I, um, I'll answer that. What's it about in a sec, but like, for me, if I can work on projects that excite me with people, I really love. Collaborating with a jamming, with, to help people like care about what we care about. That's I could do that to ever forever. And so I'm not like I'm not building something to sell a lot of people who do, I'm not trying to exit.

Taki: Uh, I'm not trying to like get myself out of stuff. I could work on projects that excite me with people. I love collaborating with, to help, to work with, you know, to, so if people we care about for the rest of my life, um, someone asked me the other day, I hate hockey. Do you ever plan to like retire? I'm like, no, dude, I'm going to be halfway through one of these things and like die of a heart attack.

Taki: I'm like, you just see my pin drop down and I'm going to [00:53:00] go. Um, so that's, what's going to happen. I'm going to be held by two, a triangle and I'm going to, um, I think figuring out why you run your business, like maybe you start with it, maybe you discover it. I think I discovered it for me. Uh, in my family, we got this word, the three of us have made my mom and my uncle, Ralph, the designer I told you about before.

Taki: And it's the word that we just used to describe each other. And it's a life artist. And I thought, is this someone who can like squeeze every drop of juice out of it? And like life becomes about expression. And so for me, businesses is art. It's an expression. I don't paint or sculpt or draw, I do this. Um, and like for ages, I was like five years ago, 10 years ago, people would say, so talky, like when you think about talky, what's he graded?

Taki: Well, his slides look amazing and he's flip charts are so like, he's models. My cool. That was my art. But then one, I was like, what if we could just take a step back? Like, what if we get the [00:54:00] whole thing? Like the stuff that you see and the stuff that no one will ever see, what if it all was like, like, I was like, oh, that lights me up.

Taki: And so for me, this is about expression. Yes. There's definitely a service part to it. Um, of course there's a financial part to it. Um, like I like to buy, I don't wear shoes, but I like to buy shoes, you know? But like, I've got enough shoes now that, so the money, I guess, the money, like saying the money doesn't matter would be dumb.

Taki: Cause like the money is a direct reflection of like how many people we get to help. But really it's about making cool shit for people like with people. I love for people we care about. And that's, it's it's odd. Um, years ago, remember I told you earlier, my uncle sent me this crate full of all of the tapes and some listening to, uh, Michael Gerber who wrote the E-Myth and he's doing this talk and he's talks about how the best businesses in the world are obsessed. He was like, so Disneyland, they steam cleaned the Coppock every night. I don't have to, but they do because they're obsessed. [00:55:00] And he had these throwaway line, dude. He goes, you know, I've traveled all around the world of consultant to millions of thousands of businesses. He goes, I've seen, I've seen churches that are run like gas stations. And I think gas stations that are run like churches. And I don't know every now and again, you hear a phrase that like, boom, I'm grabbing that. So I grabbed that. And so this is the church run like a, like, sorry, this is a gas station run like a church. Um, that's. Yeah, it's not religious, but it's Ms. Fucking awesome.

Taki: That's what we do.

GB: I, I, you know what, I'm going to be really blunt. I feel so fucking edified. Just talking to you. 'cause. I was like, oh, this is why we get a log. I was like, we might've been born on different continents and separate at birth. I was like, I'm just like listening to myself articulated better than I can do. I fucking love it.

GB: I love it. But I will say like your drawings and handwriting is so much better than mine. And I was like, I might need to take an art class. Cause my [00:56:00] expression is not mashing the vision in my head based on what comes

Taki: The funny thing, because I mean, years ago I was like, imagine if, well, we all think that stuff's great. So I'm just going to like, just understand that what I'm saying is in my head and it might not be true, but I felt like we had the best stuff in the world and it will be an absolute, it will be a disgrace.

Taki: If our stuff didn't look as good as it really wasn't people discounted it because of that. So like, I'm just obsessed with how stuff looks and feels. There's lots of like tactile cocktails. Um, but yeah, it's just an expression. It's like, how do we make this simpler, more usable, more beautiful, always. And I think like, we've done a good job of that front stage and the last year we've been obsessed with, how do we, how do we make the backstage as good as the front stage?

Taki: Cause, you know, um, can I, can I recommend a talk to watch,

GB: Yeah.

Taki: um, I've talked about the base camp guys, like a bunch of times today, like I'm, I'm obsessed, you know, how you sit on feeling like edified right now, about four months ago I interviewed, uh, Jason fried [00:57:00] the founder of base camp for our boardroom group and a, it just, I just left feeling like validated and vindicated and hopeful.

Taki: Like I'd never felt in my entire life because he was like, oh, that's what I've been thinking and feeling. But I couldn't say. And now, like I've seen it. There's another business. That's really good that. How I would love to. Yes, that's what we want. Um, so he did a talk, uh, I'll find the link for you and you can drop it in the show notes, if you like.

Taki: He did a talk, um, for a group of SAS founders. And the idea I got from it was he says as like software and software, as a service companies, they're really good at building products. And the way we build great products is we listen and we iterate and we listen and we iterate. He goes, but we never think about building the ultimate product, which is the company we build for ourselves that builds the products we sell. And so I'm just kind of obsessed right now with like, how do we, how do we work as much on the, the product that we get [00:58:00] to work in for hopefully forever, um, and make that as great as that. Anyway, I'm just, I'm super geeked out about it.

GB: Uh, well, you know, you know, what's crazy is like, I, you know, I've had people make fun of me. Like I I've had, even my wife, there was a point where she's like, why are you in your room for your event, five hours before anybody else gets here? And I was like, cause I want to touch every chair. I want to sit in every spot I want to go for.

GB: What they're going to feel when they're sitting in that chair and I'm in the front of the room, I want to spray an essential oil on their seat. And it's become this point where my team just lasts. Cause they're like event mode. They're like, what time do you want us here? And I was like, you know, they're like, like seven 30.

GB: I'm like, yeah. They're like, what time will you be here? I'm like, you know, and it's like, it's not, I even have to set an alarm. Like I don't even have to set an alarm on those days. Like I wake up and I feel called to be in the room. And there's this like thing where I was like, I don't want anybody to see the detail that I just did, but I want to know that the detail is done.

GB: So they feel it.

Taki: [00:59:00] Yes. That's a man. That's huge.

GB: and it's like this level of intention and this level of care. And everyone's like, they're not going to see it. I'm like, that's not the point. It's that I gave the energy to it. And the container that's created feels safe. It feels loving. It feels meticulous. And it allows them to surrender in.

GB: So like, I will geek out with you about this all day. Even in the backend of businesses, like when I get called from a company like George, we want to build customer journey. We want to double our business. Like the first thing I do is I find all the inconsistencies and incongruencies in the backend of the company, that's being transmuted out to the customer and they're like, wait, you didn't do anything except change our structure and how we talk.

GB: And our business increased 20%. And I was like, yeah, because what you do, what you embody, what your team embodies. And what I love is like, how do we make this? The thing that we love so that we enjoy doing it. And that's the energy [01:00:00] that gets transmuted to our customer. That's what they get to feel.

Taki: Yeah, man.

GB: I could geek out with you about this all day, because I realized like, you know, like I tell people all the time, I was like, we have the same access to, to models, to, to content, to info.

GB: We have the same tools in our toolbox. The only difference is who's holding the tool who's using it. And how do they feel when they use. And those are the common denominator. Everyone wants the secrets, the secrets you read the secrets, you and it's like, cool. Like I remember, like I remember making my first million and I was a narcissistic gaslighting fucking asshole because I was living from trauma.

GB: And every time I made it, I lose it. And there were like people that were affected in her and it felt like I had to like stretch and like push. And now it's like yesterday I posted a photo of me and my son. And I was like, oh, I don't talk about my wins enough. Let me just show people what I got done

Taki: Oh, I saw that. That was like, who is this

GB: Yeah. Yeah. And then, and [01:01:00] then DMD, M D M D M D M D. And I was like, no, no, no, no, no, no, no, no. I'm not celebrating hustle culture. Like I got all the stomach cause I fucking love what I do. Like I was so lit up that it was like in momentum and they're like, Hey, I want to pay you. I wouldn't know, slow the roll.

GB: Like we get a date first. Like let's have a conversation. Like what's your business? What's your. And there's this like direct correlated effect that's been in my life. Is that the more intention I spend on the back, the more magnetic everything becomes on the front

Taki: That's

GB: and it like, it's just the imp yeah. The input on the back is, is the by-product creates guaranteed success on the front.

GB: And so we just, nobody even knows this yet. I just renamed the entire mastermind and it is now a brand new model I made called the relationships, beats algorithms mastermind. And it is literally a permutation model of N one all day earning the right to get to the inner circle and then the outer circle of customers.

GB: And I've put a couple of one-on-one through it. And they're [01:02:00] like, this is fucking insane. And I was like, what the simplicity of it? You know, the clarity, the intention, the discipline of like what it takes to be in it. So like you and I could do an entire, like, we will jam about customer journey and design and intention.

Taki: yeah, yeah, yeah,

GB: And in a, in a room because I want you to draw it and me to speak it because then it will be legible for people. Uh, you know, that's, that's

Taki: All the way. I'm so glad you came on my show today. This has been really great. You've be my best guests so far.

GB: yeah. Well, you know what? It is my show. So there's a point where of 52 minutes, I went on a six minute rants, so we

Taki: No, it's so great, man. I'm like, I'm loving it. Yeah. I love, love, love it.

GB: like listening and listening. And I was like, oh, talk is about to get me on tilt. Cause he just hit like the passion nerve in me about like the

Taki: so great.

GB: don't see. And

Taki: the, um,

GB: Go ahead.

Taki: yeah, the thing. Well, one of the things I love is if you do it right, and I don't mean like technically, right. [01:03:00] But if you do it like internally, right, it can look pretty effortless. And I don't know, I'm not saying it's not work because it's

GB: no.

Taki: but there is nothing more attractive than someone who's comfortable in their own skin expressing.

Taki: What's actually like something smart. The top film is kind of a little bit magnetic.

GB: Yeah. Yeah. I love it. Yeah. I can always tell how aligned I am when I get home based on how quickly my wife comes to me. And I was like, oh, I did good today in business. I did really good. She saw my Instagram and I walked in the door and she was like, flirty. I was like, oh, I nailed it. Like I'm aligned

Taki: that started great.

GB: I, and then I come in the door and she's like over on the couch. And I was like, ah, fuck. I was like, something was out of alignment today. I was like, okay, got it. Internal shotgun going to go meditate right now. Let's find an audit

Taki: Great. Let me post something real far.

GB: Yeah. And, but it's, it's, it's really, really insane. And man, like, I'll say this to you on the recording.

GB: Like I just have so much [01:04:00] love and respect for what you do and how you do. And I don't think a lot of people even see what's underneath it, but as somebody who obsesses about what it takes to design and to create these, like, I feel your family, like, I feel your love. I feel your connection. I feel your values in every single interaction, whether we're sending a video or I'm watching one of your videos.

GB: And I just want to, I want to thank you.

Taki: old pink Crocs.

GB: Oh yeah. And they're not Crocs, by the way. I hate Crocs they're they're they're uh, they're native shoes. They're native shoes. They are Crocs and converse had a baby.

Taki: Oh, okay. Cool. My bad. I apologize. I'd like to retract early of my upset.

GB: none of no, well, I have a few friends that have Crocs and they tell me like, there's off-roading mode where they take the strap and flip it down. And I'm like, whoa, we're a little out of my category right now. Like, I'm, I'm good with silicone, but I'm not at the croc level yet. But I just, I mean, like, I just want to thank you, man, because I appreciate the example [01:05:00] you are.

GB: I appreciate. The passion, the heart, the leading from the front, like everything that I see in the world matches on the back. Everyone I talked to, like, you're just a massive walking beam of light and alignment, and I love how much you breathe into people. And so just in front of my entire podcast, like, I just want to say thank you.

Taki: thanks, man. I appreciate that. I don't know what to say. That's going to do that justice,

GB: yeah. I know.

Taki: friendship.

GB: Yeah, man, of course. And I would love to do this again. Uh, it's almost, it's pat it's past my bedtime, uh, and I'm going to drive home and I'm going to probably listen to, uh, the road less stupid because I'm thinking about it now. And I need some Keith Cunningham humor in my life on the way home.

GB: Um, but before we go, uh, to two things I want to end with, uh, number one is, uh, we were talking before the best place people will find you. I am in your Facebook group. I'm going to recommend that everybody here get your ass in talkies. The yet you

Taki: I'm so glad you said in my

GB: and your Facebook and your everything.

GB: But yeah, [01:06:00] don't, don't do anything without consent. I dunno if he's into consensual non-consent but whatever the game is, that's up for you guys to decide, but his Facebook group and incredible place, uh, what's the link talkie for them to get into the group

Taki: Uh, talkies group.com.

GB: and not take Taiki. Is it Taiki? That'd be, what do people say?

Taki: Jackie does not tacky. It's talkie. Yeah. I had a podcast once and the hottest pot was getting the American voiceover introduction guy. We had these guys with lucky chocolate voice. He was so good, but he called me tacky and then Turkey. And it's like, forget this. I'm not doing the podcast. I just couldn't get my fricking announcer to get my name.

Taki: Right. Uh, talkie group.com. Uh, Yeah, it's a great squad. I mean, if you're a business coach, it's going to be super useful. If you're a coach, it's going to be useful. If you're not, it's probably not going to be that helpful to be blunt with you. You know, you've got enough shit going on in your life. You don't need to join a grid.

Taki: That's not for you. But if that's you, then it'll be probably pretty damn helpful.

GB: Yeah, I love it. And I recommend it to, so everybody here, like I'm a [01:07:00] consumer, like I have a lot of friends that are actually in black belt with talkie. Uh, cause I hear about it all the time. We'll talk. You said I'm like, I know I, you know, I know I know him too, but thank you. Like it's great. Uh, that's why we have such a good relationship because all your clients are my friends and they're like,

Taki: dude, a million and you said a

GB: I know. It's great. It's great. So there's one question that I always like to ask, uh, because it, it's kind of your ability to, to leave a, an indelible mark on people. And so I asked my guests and I'm asking, you

Taki: with no notice.

GB: not improv, it can be simple, bro. It can be simple, but I like to be able to summarize it down.

GB: And so I'm like, just imagine that we met in black to everybody and they forgot everything that was talked about in this episode. And whatever they hear in this moment is going to be tattooed on their soul. And it's this one thing that you wanted to take away that you want them to remember, that you wanted to think about?

GB: What would that tattoo with?

Taki: uh, [01:08:00] dude, unless you're a Buddhist, in which case on dead wrong, uh, you get one chance at this. Um, again, if you're a Buddhist, he had live a bad life. You come back to the shopping trolley wheel, that's a whole nother conversation, but for the rest of us, if you've only got one chance at this, you owe it to your self to fully express. Like I think that's what life's about really is to, is to fully express what's in you, both ideas wise and creativity wise and. Create. And I think, um, dude, if you found it, do more of it and if you haven't found it just like tap into what you don't like and what you do and just get busy, you know, and just get busy serving, like, to be honest, I think it's a really not very concise metaphor.

Taki: And so if this is tattooed on someone's hot, they're going to have to run it real school. Um, yeah, a lot of no dude. Yeah.

GB: [01:09:00] I I, oh, you, you do know

Taki: ending, but the truth is

GB: you, you should not apologize for that. That is, that is profound and powerful, man. That is

Taki: well it's got it somewhere in there, somewhere in there for sure.

GB: Well, you made it, you thought it like you made it up and then you made it real. And then now we'll figure out how to repeat

Taki: And I'm going to look like

GB: we'll recur it. Right. I'll make it a tweetable. I'll synthesize it down into like a good model for you and I'll send it your way. And I'm like, talky, this is your tattoo wisdom model.

Taki: something fun?

GB: Yeah. Please. I'd love to.

Taki: I don't know if you can. Can you see that

GB: I love that board. I love that board. I haven't

Taki: right on the board right now. It's the mantra do work that matters with people. We love to help people really care about Eric and Matt. Like, if I could tattoo something on your heart, that'd be, that'd be the thing.

GB: Yeah, there you go. And just so everybody knows, talkie is the only guy that's tech game makes me jealous cause I have a pretty good one, but he's over here. Four cameras set up eat camped, overhead laugh, Mike. And so if you are not watching this [01:10:00] on video, which by the way, go find the video version. So you can see the beauty that is here, the drawings that everything else, uh, it was a blast hockey

Taki: Yeah. Fun. Thanks for having me. I'm grateful.

GB: now. Thanks for saying yes. Thanks for letting me steal this much time on your schedule. And I appreciate it. So for everybody listening, uh, take this as a very stern recommendation or requirement. You might as well just unsubscribe. If you don't listen to being as another point for you to be here, go to talkies group.

GB: Join the group, give it a taste, give it a flavor because you might be able to find something. You can implement that moment, take a flavor, put it into practice and have it be a part of your life. Talk. You have an incredible trip to LA. Uh, I'm going to send you a taco spot that you have to try when you are in LA, it will change your fucking life.

GB: Uh, best tacos I've ever had in my life and caveat. I just finished filming a TV show with Indian motorcycles and we rode from San Francisco to Joshua tree over seven days. And we filmed on the motorcycles and we ate out and they [01:11:00] told us about the best tacos, the best tacos. And we were like, bullshit.

GB: You're out of your fucking mind. There's no way. There's no way. Six of us. I mean, professional athletes, celebrities, everybody was eating tacos, living in California, the hands down, the best tacos I've ever had in my life. I even shed a tear because I want it to be right and I was wrong. And I literally, I literally cannot describe.

GB: And for those of you listening to this right, If you want the taco spot, I will not say it on the show because I promised the person who took me there, that I could only directly give it to people who asked. And so shoot me a DM on Instagram, you know how to get ahold of me and say, taco spot, and I will hit you with the link.

GB: Uh, but other than that, talkie, I'm gonna open that loop. I will send it to you. And, uh,

Taki: Well, I'd like to return the favor and tell you about the best burger shop, the best burger I've ever had in my life.

GB: Where,

Taki: Uh,

GB: what state, what country?

Taki: San Francisco,

GB: Okay. Got it. Got it. San Francisco. Do you want to tell everybody to just tell me[01:12:00]

Taki: I mean, either way, I had to

GB: I, you know what

Taki: the children's

GB: you know, you know,

Taki: We go back to the hotel later. And everything was closed and the concierge says, uh, you, uh, you ready for the best bug you've ever had in your life? I'm like, hell yes I am. And, uh, I've been four times now at it. It is amazing.

GB: You know what I'll, I'll even double, I'll even double the ante for anybody listening. You want the burger shop. I'll send it to you too. When you asked me about the taco

Taki: I'm actually done.

GB: easy for you.

Taki: Yep.

GB: journey. 1 0

Taki: had in your life.

GB: come to me, you'll get the best taco of your life, the best burger life one's in LA one's in San Francisco.

GB: So you can add it to your calendar and you

Taki: Yeah. And fair warning to get to the best book of shop. You have to walk down a dark alley, past a bunch of homeless people and a dive bar.

GB: That's like the good makings for a good burger. So that's, that's what it was like. And to get the

Taki: word, that's how, you know, you're in the right place. And I was like, oh,

GB: that to get, to get the best [01:13:00] tacos we had to park in a target parking lot. Walk over to the sidewalk, wait in line on a busy street in LA, behind a hundred people on a weekday night to get these tacos and the CAISO shelled, El Pastore tacos will change your life. So

Taki: I've got a

GB: going to end on.

Taki: in the next 48 hours. So

GB: Oh, I know you are.

GB: Cause once I sent it to you, oh, it's game over. So stick around and talkie for everybody else listening. I thank you for watching. Thank you for listening. This has been another episode of the mind of George Sott. Remember relationships will always be algorithms. So I will either see you in the next episode, or you will hear me in your earballs, but now it's time to cue the outro.