Content without a next step or destination is just noise. But businesses with 100 different destinations creates confusion. And a confused mind doesn't buy. In this episode George talks about creating a single entry point to your brand with legacy content.
Join George as he emphasizes the crucial strategy of training your customers on how to engage with your content effectively. In this episode, he dives into the pitfalls of inconsistent messaging across social platforms, introducing the concept of legacy content—a central lighthouse guiding your audience on a clear and intentional journey.
Discover actionable steps for creating evergreen content that serves as a valuable asset. George explores the four types of customer journeys—buy, opt-in, learn more, or leave—and highlights the importance of addressing each. Gain insights into simplifying messaging, creating destinations, and leading customers with clarity.
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If you have any questions or comments about the episode, I’d love to hear from you! Send me a DM over on Instagram @itsgeorgebryant or pop on over to our free Facebook community, Relationship Beat Algorithms.