Today's solocast got me all fired up ! It might be one of the most favorite topics for me to talk about. We all want to add value, but sometimes it can be tough to balance that with promoting our services and offers. That's why I'm excited to share my tips for feeling in alignment and integrity with your brand. Plus I talk about how to stay true to your values when you're putting yourself out there in the world. I also give you a sneak peek into our daily keeper lessons that we send out via email. Trust me, this episode is packed with value you won't want to miss. So tune in now and let's get clear, confident, and crush this week!
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[00:00:00] I think this might have been my favorite episode. I've recorded. I can ask an incredible question and I gave an answer that I think you're gonna love. I talk about how every single person I meet is a customer inclined of mine, and how you can have open relationships stating your intention and turn everybody into a potential customer.
Cleanly in alignment and get your customers joking about how excited they're to pay you money. Like I answer to all of that in this very brief, very condensed q and a. And so I hope you enjoy. I can't wait to hear about it. But without further ado, let's get into the episode. [00:01:00] What is up you beautiful people and welcome back to another episode of The Mind of George Show. And I got a question and I got really excited to answer this question. I don't know why. Maybe it's cuz we just wrapped the event or I just have a lot of clarity, but this question really, really excites me.
So for some context, Um, what I'm gonna be talking about is how to have clear containers and how to feel in alignment and integrity when you're showing up in the world adding value and wanting to sell your services and your offers. And so, uh, we send out a daily email with our like keeper lessons, right?
So, A lot of people asked me over the years, how were you able to get 80 plus percent open rates and 40% click through rates? And I was like, well, instead of teaching, I'm just gonna show you. And so we made the light keeper lesson. So we have a hundred emails that go out for a hundred days and they're loaded with values and nuggets and takeaways for.
Every single day, like a five minute thing to do in your business or in your mindset or in your life, while also teaching you like how I get the results that I get [00:02:00] with emails and customer journey. And so we have a lot of open-ended questions in there that you guys respond to and I love reading them.
It, it gives me content for this podcast. So if you haven't seen our Light Keeper lessons, Or if you want them, just shoot us a d on, on Instagram that says Light Keeper Lessons, and my team will shoot you a link to Optin. Um, so light keeper lessons. My Instagram is, it's George Bryant. So in response to one of those emails, we got a question.
I love this question. So the question asked if I'm initiating a relationship, Because it may lead to a potential client relationship. I feel out of alignment in a big way, even though I know that what I offer is valuable. She says, I do vision casting and create value aligned done with you for you.
Strategic annual plans for small businesses owners that aren't ready to hire a full-time operator or leadership team yet. And so the question is, how do I create potential client relationships when I wanna keep my values in alignment? And I think it's important. Before I answer this, [00:03:00] excuse me. Before I answer this, let's talk about why it's so important.
And you gotta recognize the world that we live in. Like we are surrounded with marketing that is so transactional in nature. It's easy to feel like creating relationships is transac. But it's not, and I try to remind people of this all the time. What we see on Facebook, what we see on social media is a small subset of the population because there are also millions and millions of other entrepreneurs and people that are doing it the right way.
We just don't see it. And so we get enmeshed in this and sometimes we fall victim and prey to acting and behaving. Like the market we're consuming, even though it feels out of alignment. And then when it comes to getting back into alignment or feeling in alignment with your values, your morals, what you stand for, we start to doubt those things because we've been too far away from them for too long.
And so, We gotta really start recognizing what's happened because you can live in this [00:04:00] world, you can play on the field, in the field that exists, but you can play by your rules and it really starts with kind of you and your intentions. And so I'm gonna read my note that I wrote down here, and then I'm gonna answer this question in a couple of different ways.
And so like, how does this really come into practice? So first, your intentions are what truly matters at the end of. , right? So at, at, at, at the, at the very start of this, like at the very forefront of this, your intentions when initiating any conversation, any relationship, anything is really the only way to have a solid start.
And so that means that when you are initiating relationships or conversations with anybody, you also have to check in with yourself and be really integrous with yourself on why are you starting to have this conversation? Okay? And so your intentions are what truly matter at the end of the day. And with that, I always voice exactly what mine are.
It doesn't have to be transactional. It doesn't have to be transactional, and it can start at the very first touchpoint. So if [00:05:00] you've ever received a new follower or friend DM from me, I state my intentions. When I start my event, I state my intentions. The intention is how you're able to lay your cards on the table knowing that you've set it out there for them.
It's up to the person on the other end to show theirs. And so that's the very like written down. These are the notes that we took on how to answer that question. But what do I simply mean by this? I'm gonna give you a couple examples, right? So first I think it's important to frame kind of how I see the world.
And so in my opinion, every single human being I meet is a potential customer. At some time in the future, I see every single human as a customer. That does not mean that I think every single one of them is going to pay me money. I don't look at customer as a monetary transaction. I look at it as a relationship, as a touchpoint, as something of value of helping, of exchanging some knowledge or service to help somebody achieve a goal.
And so I say that because I think it's important to set kind of the frame on how I see the world and [00:06:00] how I operate business. And like this is where the relationship speeds algorithms framework came from. Was really me choosing to live my life in a way that felt integris to me. And then building a model that made it repeatable and replicatable once I showed everybody that I can make a lot of money and have a very positive impact doing this and do this ethically in value based and aligned.
And so first, that's how I see the. And so every barista, every flight attendant, every driver, every single person I meet, I am so interested in just getting to know them and listening for where they are in their life. And I'm not listening from a place of, I have your answer. I'm just listening. If there's any clarity or things that I could give them or add value to their life.
And so that's how I see it as a customer. And. I meet a lot of people. I have a lot of conversations. Some of those conversations end with me saying, I really think you should read this book. It would be a massive [00:07:00] impact for you, and if you have any questions, if you want my contact info, I can give it to you.
Sometimes they say yes, sometimes they say no. Other times it's people meeting me after I give a keynote and I ask them to just shoot me a dm. And then I'll respond and I'll let them know like, Hey, uh, my intention is to get to know you. I will give you 30 minutes of my time completely for free. Like I wanna see if I can help.
And I'll be the first one to tell you If I can help you without you ever having to pay me a dollar, I will give you the answer and let you go put it into practice in your business. Cuz I'd rather see you in six months when we can have a bigger impact. But when I initiate any relationship, any conversation at any level, including with my children, like my six-year-old son or my 17 year old daughter, At any inflection of a relationship, I always set my intention, and that allows me to be in integrity with why I'm choosing that relationship while also also ensuring that the relationship on both sides is built on a solid foundation.
And I've said this to people before in dms, and I'm like, I would love to jump on a call for 15 minutes. I [00:08:00] don't wanna sell you anything. I don't want to pitch you anything, but I think I can help you get some clarity. And then they've responded and said, Hey, you know what? Uh, I'm not interested in that. I don't want to jump on a call.
And I'm like, amazing. Thank you so much. And then they'll ask for something else. And so in my answer, what we have to recognize is that in relationships and every interaction and every touchpoint, we have the ability to. And the more solid of a foundation you can build for both parties in the relationship, the better the results are.
And by solid foundation, I mean just practicing radical honesty. It's an incredible book, but your truth is really the only thing that matters. And so I love meeting people. And I, I, this just happened, uh, on a flight, uh, home from Austin last week. I actually ended up sitting next to the creative director for Cir Dule who, um, I happened to see his jacket and he initiated a conversation.
So I started asking questions and I happened to love Cirque Dule shows . It's one of my favorite things in the world. And so then I asked him some questions and I was like, Hey, listen, this might seem really, really [00:09:00] forward, but would it be okay if we exchange contact info? Because I feel like with what you shared, some of my knowledge and skillset might be helpful.
Like, You know, wanna exchange money or anything. I just wanna see if I can help because like this is kind of a cool relationship and I'm a big Circ fan and he's like amazing. And we exchange information and it's like, I love the fact that I could tell him that like I wanted to connect and help because I want to be in a relationship with him.
I think he's a dope person. I love their show and he thanked me for that. And we connected and I was fully integris in what I said. And just like when I worked with a couple professional sports teams, I happened to meet them, uh, on a flight. I sat next to them and. . They asked what I did and they asked how it would apply to their business.
And I'd be like, well, we have eight hours on a flight. I would love to just add some value. And they're like, yeah, do you want anything? I'm like, well, I've never been to a game with your team. Like I'd love to help. And he's like, of course you can come to any game you want, whenever you want. We'd love to be friends.
And I was like, awesome. And so I helped him on the flight and then he brought me and my wife to a [00:10:00] game. And then I became friends with the managers at team and, and players on the team. And that led to relationships and. I think that that's very important. Like I see the world like that. And so what I've recognized now and the feedback that's been reflected to me in, in clients of mine students, business partners, and what's really, really effective is that we all kind of have adopted this to where at any moment when we're communicating with each other, we just always set our intentions.
Like I, I'll call my business partner, be like, I love you. I know you want to catch up. I owe you a catch up. I don't have the time right now. I will reach out to you within like, Day or two to schedule something. But can you just answer this one question for me? And they're like, yes, I love you. Here you go.
But it allows us to always stay in integrity. And so I think my answer to the question specifically is that how I like to see the world for me is that if I recognize that somebody has. Really extreme example is I recognize that somebody has a tumor on their neck and I can see the bump and I might have an awareness of what it is.
I, I feel like in that moment I have a [00:11:00] moral obligation to be like, Hey, I noticed this. If you thought about this, you might wanna check it out. I don't have a responsibility. To ensure that they check it out. I don't have any responsibility to push them to check it out or say I'm the one that's there, but I feel like I have a responsibility to say something if I can see it.
So when I meet people, when I meet entrepreneurs, when I, when I meet humans, like anybody I meet when I'm listening, I love paying attention. And when I listen and I hear something and I'm like, oh my God, I think this might help. I'm like, Hey, I had a random thought. Have you ever thought about this? And sometimes they're like, no.
And sometimes they're like, yes. And so when you really, really think about this, I, I think it might even be the wrong question because if you see the potential to help somebody and you're clearing your intentions, And you communicate those clearly. It's really just an invitation. And so there's no harm.
There's no foul in any of it. And so I think always being upfront and open is a requirement, but it shouldn't ever be questioned. Because if you can see a path, if you can see something that you can do to help [00:12:00] people and you genuinely want to help people, then you help them. And it's okay if they say no, and it's okay if they don't want your help.
And it's okay to say, hey. I really think that this would be possible for you. Um, and I normally don't jump on calls, uh, with people before we do any work. Would it be okay if I sent you like a five to 10 minute loom video, like breaking down my thoughts and see if you're open to exploring them? Like you have millions and millions of options on how you can create communication.
And so when I, when I talk to entrepreneurs, when I talk to people about this, I, I let them know. It's like, think about all the moments in your life where. You had clarity. You wanted to do something or you wanted it to look a certain way, and you were told no. Right? But you wanted it so. and you were so clear and you were so grounded in it that you found a solution.
And, and when I think about relationships and I think about business, I think that's the most important part. And what makes it successful is really your come from. And so if you are aligned and, and in value and, and really aware of your intentions and, and you do genuinely want to help people, you're not attached to the price [00:13:00] tag and you help, and a price tag comes as a bonus, like that's the easiest place to live.
And it, it's hard sometimes, but it, it really just requires this level of self honesty and self integrity and, and, and like I have people, if you come to our events, like they will stand up and say, George has told me no, he, I'm not allowed to pay him money three times in a row. And it just happened again and someone else said, George said, I'm not allowed to ask him or his team another question unless I pay him a lot of money.
And one of the reasons that we can joke about it and be so open about it is because we're always on the same page. I'm honest with people and they're on us back. And I think that's what makes it foundationally so successful and so easy. And so my answer to your question is don't ever question your ability or your gift to.
That you can help somebody, but if you're going to help, help does not mean it's attached to a price tag. It means it's an invitation to explore a relationship, and you have to be willing to share your gift, even if it means they never pay you. You might be willing to share your gift if it helps them and they [00:14:00] pay you in six months, you might share your gift and it helps them and they send three friends to you, or you might share your gift that helps them and they never say another.
But either way, you still have to show up and create the invitation. And so I'd say remove that roadblock. And if your values are true and you are clean and you communicate clearly, then whatever happens on the other side is completely okay. It's nothing wrong, it's nothing bad. It's just something to learn from.
If somebody says no, they say no. Could I have done something differently? Maybe, maybe not. It doesn't matter. Onto the next go, add. Go create relationships in the world, state your intentions clearly, and I don't think you can lose that game. And so I absolutely love that question. So, uh, if you guys have any more questions, you know how to get ahold of me.
I love doing q and as. I would even, I would even launch an entirely separate podcast of like a daily q and a. I just spoke that into the universe, so I have a feeling that might happen. So maybe give us some feedback if that's a good idea. Cause I don't know if I want to do that. Oh, but either way, that's what I have for you on today's [00:15:00] episode.
So I hope you have an absolutely beautiful day. Remember that relationships will always be in algorithms. I appreciate the everliving shit out of you, and I love you. Thank you for listening. Thank you for being here. Thanks for being a part of our community. Thanks for being my family. Thanks for spreading the good word.
Thanks for responding to the podcast. Thanks for shooting me questions. I really love this. This is a gift to me, uh, so please keep 'em coming. Please spread the word. Send an episode to a friend or two. I'd love to spread the message. Keep sending it all my way, and we will keep doing what we can to make this world a better place.
So I love you all. I appreciate you immensely. Have a beautiful day. Now it's time for the outro, and then hopefully another episode for you.