Where do I find my ideal customers? Who is your customer? Where do they hang out? How to validate that they hang out there.
I recently heard this cool analogy about lighthouses—it made me think. Lighthouses don't care who gets their light; they just shine consistently.
As business owners or regular folks, we're like lighthouses, providing guidance without worrying about outcomes. Now, finding ideal customers involves knowing them inside out, figuring out where they hang out, and having a clear plan when you get their attention. It's not about collecting contacts and doing nothing; it's about guiding them home with each interaction.
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If you have any questions or comments about the episode, I’d love to hear from you! Send me a DM over on Instagram @itsgeorgebryant or pop on over to our free Facebook community, Relationship Beat Algorithms.