We talk about poop, baby. Grandma's Crocs. How ready is a lie? How inauthenticity is exhausting? We have buck cream as influencers, tattooing your left butt cheek, but seriously, we cover all of that and give you all the secrets to marketing. And I mean it, the secrets to marketing to seven figures, eight figures by one of the best in the game.
In this candid episode, I reflect on the importance of authenticity in building a personal brand, sharing my journey of overcoming the fear of being perceived as cheesy or unconventional. I emphasize the exhaustion of inauthenticity and the power of embracing one's true self from the start.
Transitioning to business insights, I stress the value of empathy in marketing, diverging from conventional strategies by prioritizing the human connection over metrics. The significance of consistency in content creation is highlighted, emphasizing its role in building trust and top-of-mind awareness. I discuss the intersection of creativity and consistency, asserting that enjoying the content creation process is key to maintaining a steady output. Shifting to sales strategies, I advocate for unapologetic selling in strategic seasons, emphasizing the importance of trust, selectivity, and a long-term approach.
Lastly, I explore the symbiotic relationship with the audience, leveraging polls and dialogue to understand and resonate with customers. The episode concludes with reflections on the intentional creation of diverse content types, the cyclical and intuitive nature of business, and the profound impact of bringing joy to the audience.
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If you have any questions or comments about the episode, I’d love to hear from you! Send me a DM over on Instagram @itsgeorgebryant or pop on over to our free Facebook community, Relationship Beat Algorithms.