Too many entrepreneurs are trying to market from a place of fear, confusion, and performance. But messaging only works when it’s rooted in identity.
In this powerful conversation, George sits down with Maya Elious, personal branding strategist and founder of Built to Impact, to explore how faith, clarity, and confidence fuel sustainable business growth. Together they dismantle the myth of fearlessness, unpack the dangers of performative success, and outline what it really takes to build a business aligned with your values, voice, and vision.
If you’ve been feeling misaligned, stuck, or unclear in your messaging—this is the reset you’ve been waiting for.
What You’ll Learn in This Episode
Key Takeaways
✔️Fearlessness isn’t required—courage is.
✔️Your brand’s power lies in your clarity, not your charisma.
✔️Impact is measured by transformation, not transactions.
✔️If you can’t define your values, you can’t live them—or lead through them.
✔️Success without stewardship will collapse under pressure.
✔️The clearer you are on your calling, the easier it is to say no to distractions.
Timestamps
[00:00] – The power of identity in business
[03:45] – Why privilege should be a motivator, not a weight
[08:10] – How to lead from your values (and define them clearly)
[12:00] – From MySpace to multi-million-dollar messaging
[17:00] – Why people-pleasing robs you of your power
[21:00] – Breaking the myth of fearlessness
[25:00] – The connection between prayer, stewardship, and results
[30:00] – Clarifying your message by clarifying your mission
[36:00] – Messaging, money, and measuring impact
[42:00] – Burnout, distraction, and coming home to yourself
[47:00] – Maya’s future vision—and how she’s choosing peace over pressure
Your Challenge This Week
Resources Mentioned in the episode
Connect with Maya Elious
Join The Alliance – The Relationship Beats Algorithms™ community for entrepreneurs who scale with trust and connection
Apply for 1:1 Coaching – Ready to build your business with sustainability, impact, and ease? Apply here
Live Events – Get in the room where long-term success is built: mindofgeorge.com/event