How to use social media to find your most ideal customers. The do's and don'ts of social media marketing.
Join George as he uncovers the secrets to finding your most ideal audience on social media. In this episode, he dispels the myth that social media is a "build it and they will come" platform, emphasizing the need to evolve and meet customers where they are. Learn the importance of psychographic research, understanding your avatar, and identifying their emotional states.
Discover the three levels of beliefs—rocks, reefs, and shoals—essential for understanding your customer. George provides actionable steps for navigating platforms based on your audience, whether it's CEOs on LinkedIn or health-conscious females on Facebook. Understand the power of relationship-building and how to add value without being transactional.
Whether you're focusing on Facebook groups or Instagram, George shares strategies to attract your ideal customers authentically. Remember, there's no such thing as over-giving. Learn how to initiate touch points, build quality relationships, and create a ripple effect of recommendations.
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If you have any questions or comments about the episode, I’d love to hear from you! Send me a DM over on Instagram @itsgeorgebryant or pop on over to our free Facebook community, Relationship Beat Algorithms.