Nine months pregnant. Launching a second business. Handing off an agency she built from scratch to her team.
Running it all on gut instinct, no MBA, no investor deck, no corporate playbook.
And she has never been more clear on what she's building and why.
Sharon Brand is the founder of BMG Agency, built from a lifestyle blog in 2016 to a mid-six-figure agency with a team of nine across four countries. In this conversation, she and George unpack what it really means to lead from gut instinct, how to tune into your body's check engine lights, why your identity is your most powerful marketing asset, and why saying no is how you grow.
What You’ll Learn In This Episode:
Key Takeaways:
✔️Instinct is physical. It's sweaty palms, a pit in your stomach, or a lightness in your chest. Most of us have been conditioned to ignore it. Slowing down to notice it is the practice.
✔️Your body cannot tell the difference between fear and excitement. The pit in your stomach before a big decision and the rush before something incredible are the same signal. What you do with it is everything.
✔️Saying yes to everyone costs you the capacity to serve the right people. Sharon went from saying yes to everyone to not even taking calls with people who aren't a fit first.
✔️The question to ask after every call: Is this a right fit for both sides? Are our values aligned? Are they looking long-term or just for a quick fix?
✔️Reflection time is not scrolling Instagram. It's intentional, phone-free space, before the day begins or between commitments, to let your real thoughts surface.
✔️Your identity is your greatest marketing asset. AI can flood every feed, but no one can replicate your perspective, your story, your way.
✔️Leaving your phone outside the bedroom is one of the highest-leverage clarity habits Sharon recommends. Two years in and she won't stop.
Timestamps & Highlights:
[00:00] — Nine months pregnant, launching a second business, handing off the agency
[01:34] — Welcome and intro: four countries, one blog, a pandemic launch, and a team of nine
[04:06] — What becomes possible when you lead from gut instinct
[08:42] — Defining instinct: what it feels like and how to start noticing it
[12:11] — The check engine lights of your internal vehicle and why we ignore them
[15:47] — The questions Sharon asks after every prospect call
[22:00] — Fear vs. excitement: the roller coaster, the car accident, and your body's signal
[26:00] — How values function as the filter above gut feeling
[28:04] — Sharon's morning practice, the rigid routine she released, and the phone-outside-the-bedroom rule
[35:00] — Why saying no is a growth strategy and how Sharon learned this
[44:00] — Building a business as a brand: identity, story, and what AI cannot replicate
[50:00] — The Gap and the Gain: how reflection on evidence rebuilds confidence
[56:27] — Sharon's homework: write your why, reflect on your journey, name three things you're grateful for
Connect with Sharon Brand
She is the founder of BMG (Brands Media Group), a mid-six-figure agency nominated as one of PR Top Net's Top 100 Marketing Agencies in North America in 2025 and 2026. Built across four countries with a team of nine and 70+ clients worldwide, no MBA, no playbook, just instinct and story.
Instagram: @sharonbrand | @brandsmediagroup
Your Challenge This Week:
Whatever landed in this episode, a phrase, a question, a moment that made you feel something, DM Sharon and tell her. Close the loop.
Follow George: @itsgeorgebryant
Work with George:
The Alliance — Community for entrepreneurs building from instinct, identity, and integrity.
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