The biggest mistakes people make in copywriting. Are you being a supportive parent in writing your copy? Do you have the golden thread in your copies or copied, distracting your customer or progressing them? How thinking about a high school party with people, pukey and buckets will help your coffee. The three main beliefs everyone needs before they can buy from you your seven-step structure to craft the perfect copy quickly. And the three golden copywriting rules.
So, here's the deal in the podcast - getting where you want is easier when you learn from someone who's been there. Going solo and banging your head against the wall for years? Not a smart move.
Tip: Keep your content simple. Don't jam too many ideas into one post; it dilutes your message. People love stories, so share them. Your own story? Super powerful. And no need for super-hype in your copy; it's outdated.
Oh, and don't be boring. Long copy can work, but mix in some education and entertainment. Change is inevitable, so embrace it. Protect your core stuff, but be open to tweaks. Be the director of your own show, always improving that "director's cut."
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