In this episode we talk through both the conscious and the subconscious customer journey, what your role is as a business leader, and why you NEED to know this to have a chance at staying in business. This is vital for any business who wants to have a presence on or off Amazon, including retail businesses. And it's the perfect way to earn trust, create breakthroughs, and open your people energetically to becoming your customer.
In this episode, George delves into a critical aspect of successful marketing and entrepreneurship—understanding your customer's journey. He emphasizes the common mistake of launching products without a clear roadmap for customers, introducing the conscious and subconscious customer journey. By exploring the five stages of the conscious journey—identify, discover, court, enroll, and nurture—George sheds light on the intricate dynamics at play.
The subconscious elements of permission, safety, and accountability are crucial for building a strong customer relationship. Throughout the episode, he stresses the importance of enrolling rather than convincing customers and maintaining consistent messaging across all channels. Tune in to gain insights that will empower you to navigate and optimize your customer's journey, ethically scaling your impact in the process.
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If you have any questions or comments about the episode, I’d love to hear from you! Send me a DM over on Instagram @itsgeorgebryant or pop on over to our free Facebook community, Relationship Beat Algorithms.