How do you determine how much content to put out on a weekly basis while staying top of mind. but not overbearing to your prospects.
Determining content frequency involves understanding your audience's habits. Tailor your strategy to your avatar's consumption method; consider industry-specific factors. Quality over quantity is crucial; daily posts are acceptable if consistently valuable.
Focus on the fine line between engaging and overwhelming. Consider your content's impact on bringing the audience closer or pushing them away. Understand your avatar's preferences—humor, controversy, credibility, education, or social status.
Experiment with insights for transformative results in business and life. Quality matters most; follow a methodology that balances informative, personal, and promotional content. Consider daily content if it adds value or entertainment. Casey Neistat's daily videos exemplify successful consistency.
The key is to move your customer closer and engage them through humor, controversy, credibility, education, or social status. Evaluate content based on its ability to bring your audience one step closer or push them away.
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