The most important document that you could ever have in your business which helps you understand your customer better than your customer understands themselves..
On this Winning Wednesday episode of "The Mind of George Show," I share a low-level confession about my newfound addiction to 7-Eleven's dark chocolate-covered almonds, sparked during a stay in Miami.
Transitioning to the main topic, I delve into the transformative concept of the Captain's Assessment, emphasizing the importance of understanding customers deeply. This assessment involves four columns: Before, Objection, After, and Ask, and three rows: Rocks, Reefs, and Shoals. I break down how to apply this assessment, from external beliefs (Rocks) to internal beliefs (Reefs) and paradigm beliefs (Shoals). Highlighting the crucial Ask column, I stress the significance of specific requests to escalate customer engagement. To illustrate practical applications, I discuss social media posts and email content strategies.
The ultimate takeaway is to embrace the Captain's Assessment, understanding customers on a profound level to create lasting impacts in their lives and build meaningful relationships!
_
Looking for access to my entire book recommendation library? Check out my Amazon Storefront -- your hub for a curated collection of transformative books covering business, marketing, mindset, and personal development. Shop HERE 📖
—
Discover the secrets to building lasting relationships with your customers and boosting your retention with The Last Customer Journey - a 5-part video series designed to help you master a relationship-based marketing approach.
With actionable insights and proven strategies, you'll learn how to connect with your audience on a deeper level, establish know, like, and trust, and create an unforgettable customer experience that keeps them coming back for more.
Don't miss this opportunity to transform your business and take your customer relationships to the next level. Sign up now for this free series!
—
If you have any questions or comments about the episode, I’d love to hear from you! Send me a DM over on Instagram @itsgeorgebryant or pop on over to our free Facebook community, Relationship Beat Algorithms.