In this episode, we're making a not-to-do list for creating offers and connecting with your customers and potential customers... which means write this down and never do these things again because they will not help your business.
Join George as he delves into crucial mistakes businesses often make when creating products. Throughout this insightful discussion, George explores topics such as overthinking products, the significance of minimum viable products (MVPs), the necessity of passion, understanding the customer, the value of specificity, creating structured ideas, avoiding laziness in product creation, the peril of building without market fit, distinguishing between customer and user, focusing on customers over readers, and the importance of highlighting benefits over features. Additionally, George dispels the misconception that a good offer alone equates to a successful business, emphasizing the true measure of success: ensuring customers not only purchase products but also achieve their goals and remain satisfied. This discussion provides invaluable insights for entrepreneurs seeking to build a sustainable and prosperous business.
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If you have any questions or comments about the episode, I’d love to hear from you! Send me a DM over on Instagram @itsgeorgebryant or pop on over to our free Facebook community, Relationship Beat Algorithms.